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Women’s Health

Maya Baratz Jordan On Building Female Focused Healthcare Brands Through Founders Factory New York



Maya Baratz Jordan, CEO and Partner at Founders Factory New York.

Casey Ward

Maya Baratz Jordan became an industry expert in branding, working for Disney, Flickr, and running Techstars’ Comcast NBCUniversal program. Jordan’s experience has made her an active angel investor and advisor to early stage startups on a mission to help brands reach their full potential. “I’ve always loved building new things from scratch that can solve problems or inspire people. I started my career as a product manager, building new digital products in the market in young companies like Flickr and later in bigger companies like Disney, where I also wrote a patent. When I wasn’t developing something new at Disney, I was looking for budding companies that would develop products that we could use for our audiences. I have identified strong teams working on interesting and relevant products and working closely with them to massage their products for mass consumption. As a by-product of this commitment, these companies increased their next rounds of funding or quickly exited because of the traction they built together, ”she said. “That made me curious to invest my time in startups not only through coaching and support, but also through capital. I started angel investing and coaching startups through numerous programs including Techstars, and then founded and led a Techstars program in partnership with Comcast NBCUniversal. Through all of these experiences, I have learned the effects of providing startups with practical support to help them grow. ”

With more than 90 percent of startups expecting failure, Jordan’s passion not only to survive but to realize companies to their full potential led them to partner with Founders Factory in London. This partnership resulted in the Founders Factory New York (FFNY). FFNY is a fund and venture studio focused on building and investing in consumer healthcare companies. The fund offers seed capital, meaningful, tailored practical operational support and access to potential scaling opportunities through our corporate partners. FFNY is supported by Johnson & Johnson and is part of the global Founders Factory network and other global partners such as L’Oréal, Aviva, Marks & Spencer, Reckitt Benckiser, Holtzbrinck, Guardian Media Group, easyJet, CSC, Standard Bank, Netcare, and Aviva France.

All of our portfolio founders receive bespoke, dedicated support for a period of six months (9 months for studio companies) from our in-house team of operators who lead functions from engineering to growth. In addition, you receive support and scaling options from our corporate partners. When we say bespoke, we mean it too. Every company goes through a unique program. Usually we start by deconstructing each company and getting to the heart of their most pressing needs and long-term vision. We then design a roadmap, create stretch goals and assign ourselves metrics that we want to achieve that can guide us on our way, ”explains Jordan. “For a company, the goals can be to increase the average customer order value and develop the next product. For another company, goals may include raising funds, building their team, and determining the right back-end infrastructure for their product. We regularly check with our founders to make sure we’re doing our best to support them and make any necessary adjustments. We do this through the NPS scoring, which acts as our GPS to guide us on how best to coordinate our assistance. Our founders have consistently given us 100 NPS, which shows us that we are on the right track. “

All of FFNY’s portfolio companies that have completed the program have successfully and quickly raised their next rounds of funding from world-class investors, with more in-depth investor demand than originally planned. “With its most recent funding, our portfolio physical therapy company, Origin, just announced its expansion to advance maternity, menopausal and sexual medicine for women in the United States and save $ 65 billion for the American healthcare system. Our portfolio company Stix, dubbed “Hims and Hers” for women and recognized by Vogue for promoting home health care, has expanded its popular line of products to include urinary tract infection tests and treatment kits, as well as prenatal vitamins, transforming the company from a fertility and pregnancy company into one More holistic women’s health brand loved by customers not only for its discreet tests and treatments, but also for its free, top-notch, and accessible women’s health education. And our portfolio company Expectful, a mental health platform for hopeful, expectant, and new parents, has partnered with Johnsons and launched prenatal exercise classes and doula-led support cohorts for postpartum mothers to help women and parents better their fertility, among other things , Pregnancy and parenting trips. There are many more great examples and we are proud of all of our founders for making their businesses grow so quickly and meaningfully, especially during a pandemic, ”said Jordan of the success of FFNY’s portfolio companies.

A key factor in FFNY’s approach to building these consumer healthcare startups are women-led and BIPOC founders. “Without a mandate, 100% of our portfolio companies are run by women, at least half of whom identify as BIPOC. We invested in these women, not because of their gender or race, but because we believed they would build world-changing businesses. And while they are still in the early stages, so far they have all proven to be able to grow quickly and attract the right outside resources, teams and traction, ”said Jordan. “Underrepresented founders are often a blind spot in our industry. The figures show, for example, that women in management positions outperform men, but investments in companies run by women only account for just under 2% of all VC-financed startups. As an investor, I am always looking for those lucrative blind spots. As a consumer, I know that companies and products are often a reflection of their creators. So unless these creators reflect the breadth of their customer base, their products cannot serve them properly either. By ensuring healthy and diverse founder representation, you ensure the creation of products and services that serve a diverse population. “

Jordan also stated that despite the fact that 92% of femtech or new women’s health businesses are started by women, women-run startups make up only about 2% of all VC-funded startups. This means that fewer companies that focus on the real needs of women are given the opportunity to realize their potential. This also means that fewer women founders are given the opportunity to build thriving companies. There’s a negative loop in the game: as fewer women are funded, fewer women’s health-centric businesses are started to thrive, and women face the burden of Byzantine health issues that range from pregnancy and postpartum care to parental support up to menopause – in general, a lack of access to products and services that enable them to take responsibility for their own health so that they can concentrate better on their life and work.

“We know that companies run by women generally do better; According to a McKinsey study, companies in the top quartile of gender diversity in leadership teams were 21% more likely to outperform profitability and 27% more likely to generate more value. Imagine what women could achieve if we removed the funding and health barriers they now face. At FFNY, 100% of our portfolio companies are run by women and many of their businesses are focused on women’s health. By investing in companies that solve women’s health problems, we are helping create a new flywheel effect where more women-run businesses are funded and have the chance to positively impact the lives of other women with their products and services, ”added she added.

For FFNY, the fund sees that if you go a step further, the women who benefit from these companies will have fewer health issues that could distract themselves from successful lives at home and at work. Jordan and FFNY believe that these shifts will free even more women to create and / or take on leadership roles in companies, giving them not only a better opportunity to realize their potential and improve the quality of their lives and those of those around them, too to increase the number of successful companies.

Women’s Health

LGBT health care for the Veteran you are



Millye is an Army veteran who served in the early 1960s. Cynthia served in the Navy in the 1970s and 80s. Tracey served in the Army, Army National Guard, and Army Reserve through the 1990s and early 2000s.

These veterans, who have served in different branches of service for different decades, appear on the surface just to share their service experience. But if we look further, we can see that there is more to know about these veterans.

Millye and Cynthia identify as transgender and Tracey identify as lesbian. Along with those who identify as gay or bisexual, these identities form LGBT. LGBT stands for lesbian, gay, bisexual and transgender.

These veterans chose health care through the VA Health System. You have found inclusive and high quality care from supportive providers in VA.

A million veterans

More than a million veterans identify as LGBT or related identities. Many felt pressured to hide their identities, were stigmatized, or felt unsafe when they got out. These situations can increase stress levels and increase the risks to mental health and physical well-being.

Veterans with an LGBT or related identity have higher rates of:

  • Smoking, alcohol problems and drug use.
  • Anxiety, Trauma, and Depression.
  • Sexually transmitted diseases, including HIV infection.
  • Some cancers.

VA encourages veterans to speak to their providers about all aspects of their lives, including their sexual orientation and gender identity.

Conversations and the information you share with your VA provider are confidential, and the information can help your provider tailor their recommendations, ensure you receive all appropriate screenings and exams, and provide you with the best possible care.

Additionally, VA is working to include gender identity and sexual orientation on medical records so that providers can understand the concerns and needs of veterans who identify as LGBT or related identities.

You can also ask staff not to include this information on your medical record. Medically necessary information, such as a doctor’s diagnosis or an anamnesis, must, however, be included.

LGBT care at VA Women’s Health

Women’s Health is dedicated to VA’s mission to be the leader in health care for veterans who identify as LGBT or a related identity and to provide quality care in a respectful environment.

Each VA facility has an LGBT Veteran Care Coordinator (VCC) as well as a Women Veterans Program manager. They help veterans find providers and health services, answer questions, and solve problems they may encounter.

Other resources available are:

  • Virtual Psychiatry: Veterans can connect to a VA mental health provider from the convenience of their home or their nearest VA health facility using a computer or mobile device.
  • Sex-Confirming Hormone Therapy: VA offers sex-affirming hormone therapy and treatment.
  • Substance Use / Alcohol Treatment: VA offers treatment options for substance use problems, including therapy, group programs, and medication.
  • Prevention / Treatment of Sexually Transmitted Infections: VA encourages all veterans of all gender identities to get tested for HIV and other STIs.
  • Cancer screening exams: VA offers all recommended age-appropriate cancer screening examinations.
  • VA Smoking Cessation Resources: VA offers a variety of resources and programs to help veterans quit tobacco.
  • Intimate Partner Violence Support: Female Veterans Program Managers can connect veterans to the resources they need.
  • Infertility: VA is committed to helping veterans overcome challenges that can arise from problems with fertility and conception of a child.

VA encourages veterans who identify as LGBT or related identities to schedule an appointment with their provider or contact the LGBT Veteran Care Coordinator or Women Veterans Program Manager at their local VA Medical Center.

You can hear the stories of Millye, Cynthia, Tracey, and other veterans on Make the Connection.

Alexis Matza is the associate director of the LGBT health program, VA Patient Care Services.

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Women’s Health

Women Carry An Undue Mental Health Burden. They Shouldn’t Have To



As with so many other global health problems, mental health hits women hardest. Building a more just world means recognizing and closing this gap.

In 2020, Project HOPE began delivering mental health and resilience training to healthcare workers around the world – most of whom are women. (Courtesy of KUN Humanity System +, 2020)

The month of May was the Month of Mental Health Awareness – a movement that takes me back to the time I spent in my home country, Lebanon, after the massive explosion in the port of Beirut in August 2020.

One day when I passed a group of mothers and young children who regularly shared their daily messages and conversations, I couldn’t help but notice the number of signs that these women were suffering from stress and potential mental health problems. One shared her inability to sleep at night, another mentioned her children’s involuntary urination, and another heard glass shattering all the time.

It was then that I realized that in addition to all of the other crises in the country, we were facing a mental health crisis. My eyes opened to the widespread need for high quality mental health services – especially for women and children.

While not widely known, gender can be a determining factor in mental health. Notable gender differences are found in patterns of mental disorders. The most common risk factors that increase a woman’s risk for mental disorders include gender-based violence; lower socio-economic status due to low income and income inequality; a lower social status including subordination; to fulfill the ongoing duty of care for other family members; stressful gender-specific roles; Discrimination; Abuse; and other stressors and life events.

By 2020, depression – which is almost twice as common in women – was predicted to be the second leading cause of the global burden of disability. In addition, women are the largest group of post-traumatic stress disorder, which is directly attributable to the high rate of sexual violence women experience: almost one in five women experiences rape or attempted rape in their lifetime. Not to mention violence, wars and disasters that affect women and children disproportionately.

Clara, 32, was injured in the explosion in the port of Beirut in August 2020, an event that also had a lasting impact on her as a psychologist. “I can never forget what I saw in the hospital,” she says. “It’s going to be a considerable amount [mental] Trauma. “(Firas Itani / Project HOPE, 2020)

In developing countries, there is a large gap in the availability and accessibility of specialized mental health services. Rather than going to mental health specialists, women are more likely to seek psychological support from primary health care facilities when accompanying their children or attending counseling on other health issues. As a result, many mental illnesses are not recognized and therefore not treated. Women often do not feel comfortable revealing certain psychological and emotional burdens because they fear stigmatization, breaches of confidentiality or not being taken seriously.

COVID-19 has threatened the psychological well-being around the world. More and more adults are reporting mental health and drug use problems and experiencing more symptoms of anxiety and depressive disorders. The stressors caused by the pandemic have affected the entire population; however, the effect was greater especially on women and mothers.

Women, the unsung heroes of the pandemic, are under increasing pressure amid this global health crisis. According to reports, the long-term effects of COVID-19 could undo decades of progress for women and place significant additional burdens on them, which could threaten the difficult journey to gender equality.

Unemployment, parental responsibilities, homeschooling or caring for sick relatives are an additional burden on women’s everyday lives during the pandemic. It is also important that we recognize the exponential need for mental support for health workers, and especially health care mothers, who balance both their professional and parental responsibilities. They are the frontline heroes in the fight against the virus, and it is vital to prioritize both their physical and mental health. Recognizing the massive need for this support, Project HOPE is conducting mental health and resilience training courses in various countries around the world aimed at healthcare workers who are responding to COVID-19. More than 75 percent of the healthcare workers taking part in the training courses are women.

More research is needed to understand the mental health problems of certain groups, including women, and to identify protective factors that help maintain their wellbeing. Additional awareness-raising activities are also important to reduce the stigma surrounding mental health, normalize the issue, and encourage support-seeking behavior. The availability of high quality mental health services at the primary health care level has been shown to be the most efficient way of reaching all vulnerable populations who are in need of mental health services most. In terms of policy making, we still have a long way to go in lobbying to improve existing mental health policies and ensure that lawmakers consider mental health a priority. Although the road may be rocky, there is always light at the end of the tunnel.


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Women’s Health

Your Community: Health and wellness resources



Taking care of your health, both body and mind, plays an important role in determining your quality of life. When you are so busy taking care of others it is easy to forget to take care of yourself. This can happen gradually, and you may not even realize that there is a problem until you reach a breaking point. You may have chosen to just “live with it” and let the problem persist even though treatment options are available. However, this is not always a choice as ignorance of who to turn to or the cost of treatment could be a major obstacle for many. Fortunately, the Johnson County Library has compiled health and wellness resources that will connect you with information and guidance to help you perform at your best.

These health-related and medical resources offer a variety of perspectives on complementary, holistic, and integrated approaches to health care and wellness presented in understandable language. Discover authoritative medical information on medicines, nursing, dentistry, the healthcare system, preclinical science, even veterinary medicine, and more. The resources also cover topics such as cancer, diabetes, drug and alcohol addiction, fitness, nutrition and dietetics, child health, aging, and men’s and women’s health. Find and browse medical encyclopedias, popular reference books, and magazine articles. You will find articles with detailed background guidance on diagnoses and treatments that have helpful descriptive images.

For those seeking healthcare help, resources are available to help the uninsured and underinsured. Find local, affordable health services, including primary care, emergency care, dental care, prescription help, and free helplines. Search a directory that enables caregivers in the greater Kansas City area to find resources for the elderly, including financial assistance, nutrition, legal assistance, health care providers, housing options such as assisted living facilities, and mental health services.

Discover, challenge and train your mind with articles and courses online. Access the world’s largest full-text database on psychology, with full articles from nearly 400 journals. Topics include emotional and behavioral traits, psychiatry and psychology, philosophy, theology, mental processes, anthropology, and observational and experimental methods. There are also convenient online courses. Explore the course catalog to see all the offers and to register for a course. With over 500 online courses on topics such as alternative medicine, health & medicine, personality development, psychology, and self-help, you’re sure to find something that piques your interest and occupies you.

Take care of your mind and body with resources designed for you. Check out the health and wellness resources at today.

Johnson County Library – Promoting the community’s collective wisdom

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