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Women’s Health

Maya Baratz Jordan On Building Female Focused Healthcare Brands Through Founders Factory New York



Maya Baratz Jordan, CEO and Partner at Founders Factory New York.

Casey Ward

Maya Baratz Jordan became an industry expert in branding, working for Disney, Flickr, and running Techstars’ Comcast NBCUniversal program. Jordan’s experience has made her an active angel investor and advisor to early stage startups on a mission to help brands reach their full potential. “I’ve always loved building new things from scratch that can solve problems or inspire people. I started my career as a product manager, building new digital products in the market in young companies like Flickr and later in bigger companies like Disney, where I also wrote a patent. When I wasn’t developing something new at Disney, I was looking for budding companies that would develop products that we could use for our audiences. I have identified strong teams working on interesting and relevant products and working closely with them to massage their products for mass consumption. As a by-product of this commitment, these companies increased their next rounds of funding or quickly exited because of the traction they built together, ”she said. “That made me curious to invest my time in startups not only through coaching and support, but also through capital. I started angel investing and coaching startups through numerous programs including Techstars, and then founded and led a Techstars program in partnership with Comcast NBCUniversal. Through all of these experiences, I have learned the effects of providing startups with practical support to help them grow. ”

With more than 90 percent of startups expecting failure, Jordan’s passion not only to survive but to realize companies to their full potential led them to partner with Founders Factory in London. This partnership resulted in the Founders Factory New York (FFNY). FFNY is a fund and venture studio focused on building and investing in consumer healthcare companies. The fund offers seed capital, meaningful, tailored practical operational support and access to potential scaling opportunities through our corporate partners. FFNY is supported by Johnson & Johnson and is part of the global Founders Factory network and other global partners such as L’Oréal, Aviva, Marks & Spencer, Reckitt Benckiser, Holtzbrinck, Guardian Media Group, easyJet, CSC, Standard Bank, Netcare, and Aviva France.

All of our portfolio founders receive bespoke, dedicated support for a period of six months (9 months for studio companies) from our in-house team of operators who lead functions from engineering to growth. In addition, you receive support and scaling options from our corporate partners. When we say bespoke, we mean it too. Every company goes through a unique program. Usually we start by deconstructing each company and getting to the heart of their most pressing needs and long-term vision. We then design a roadmap, create stretch goals and assign ourselves metrics that we want to achieve that can guide us on our way, ”explains Jordan. “For a company, the goals can be to increase the average customer order value and develop the next product. For another company, goals may include raising funds, building their team, and determining the right back-end infrastructure for their product. We regularly check with our founders to make sure we’re doing our best to support them and make any necessary adjustments. We do this through the NPS scoring, which acts as our GPS to guide us on how best to coordinate our assistance. Our founders have consistently given us 100 NPS, which shows us that we are on the right track. “

All of FFNY’s portfolio companies that have completed the program have successfully and quickly raised their next rounds of funding from world-class investors, with more in-depth investor demand than originally planned. “With its most recent funding, our portfolio physical therapy company, Origin, just announced its expansion to advance maternity, menopausal and sexual medicine for women in the United States and save $ 65 billion for the American healthcare system. Our portfolio company Stix, dubbed “Hims and Hers” for women and recognized by Vogue for promoting home health care, has expanded its popular line of products to include urinary tract infection tests and treatment kits, as well as prenatal vitamins, transforming the company from a fertility and pregnancy company into one More holistic women’s health brand loved by customers not only for its discreet tests and treatments, but also for its free, top-notch, and accessible women’s health education. And our portfolio company Expectful, a mental health platform for hopeful, expectant, and new parents, has partnered with Johnsons and launched prenatal exercise classes and doula-led support cohorts for postpartum mothers to help women and parents better their fertility, among other things , Pregnancy and parenting trips. There are many more great examples and we are proud of all of our founders for making their businesses grow so quickly and meaningfully, especially during a pandemic, ”said Jordan of the success of FFNY’s portfolio companies.

A key factor in FFNY’s approach to building these consumer healthcare startups are women-led and BIPOC founders. “Without a mandate, 100% of our portfolio companies are run by women, at least half of whom identify as BIPOC. We invested in these women, not because of their gender or race, but because we believed they would build world-changing businesses. And while they are still in the early stages, so far they have all proven to be able to grow quickly and attract the right outside resources, teams and traction, ”said Jordan. “Underrepresented founders are often a blind spot in our industry. The figures show, for example, that women in management positions outperform men, but investments in companies run by women only account for just under 2% of all VC-financed startups. As an investor, I am always looking for those lucrative blind spots. As a consumer, I know that companies and products are often a reflection of their creators. So unless these creators reflect the breadth of their customer base, their products cannot serve them properly either. By ensuring healthy and diverse founder representation, you ensure the creation of products and services that serve a diverse population. “

Jordan also stated that despite the fact that 92% of femtech or new women’s health businesses are started by women, women-run startups make up only about 2% of all VC-funded startups. This means that fewer companies that focus on the real needs of women are given the opportunity to realize their potential. This also means that fewer women founders are given the opportunity to build thriving companies. There’s a negative loop in the game: as fewer women are funded, fewer women’s health-centric businesses are started to thrive, and women face the burden of Byzantine health issues that range from pregnancy and postpartum care to parental support up to menopause – in general, a lack of access to products and services that enable them to take responsibility for their own health so that they can concentrate better on their life and work.

“We know that companies run by women generally do better; According to a McKinsey study, companies in the top quartile of gender diversity in leadership teams were 21% more likely to outperform profitability and 27% more likely to generate more value. Imagine what women could achieve if we removed the funding and health barriers they now face. At FFNY, 100% of our portfolio companies are run by women and many of their businesses are focused on women’s health. By investing in companies that solve women’s health problems, we are helping create a new flywheel effect where more women-run businesses are funded and have the chance to positively impact the lives of other women with their products and services, ”added she added.

For FFNY, the fund sees that if you go a step further, the women who benefit from these companies will have fewer health issues that could distract themselves from successful lives at home and at work. Jordan and FFNY believe that these shifts will free even more women to create and / or take on leadership roles in companies, giving them not only a better opportunity to realize their potential and improve the quality of their lives and those of those around them, too to increase the number of successful companies.

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Women’s Health

The 9 life-changing habits your doctor wishes you would adopt when you turn 40



BEFORE we know, it is midlife – and words like “crisis” and “expansion” take on a whole new meaning.

You may have been stuck on a dead end with some bad habits creeping in, but that doesn’t mean it’s all downhill from here.


From eye tests to orgasms, these lifestyle adjustments will make all the difference in your midlifePhoto credit: Getty

A few laugh lines and extra pounds that seemingly impossible to manage are just evidence of a well-lived life – and there are many simple changes you can make to ensure the only way up is.

“It’s never too late to change,” says This Morning GP, Dr. Philippa Kaye, too Fabulous. “If you adopt a few healthy habits in middle age, you can add years to your life.”

Share here Dr. Kaye and a panel of experts share her top tips.

1) HAVE YOUR EYES TESTED: With age, the risk of developing eye diseases such as cataracts, age-related macular degeneration (AMD) and glaucoma increases.

Says Ophthalmologist Elizabeth Hawkes, “It’s really important to see an ophthalmologist once a year if you have family eye problems, and every two years if you don’t.

Many of these eye diseases have no symptoms at an early stage and treatment options are better if they are detected early. “

And it’s not just your eyesight that is at stake, Elizabeth reveals. “

An eye check can also detect diabetes, high blood pressure, autoimmune diseases and certain types of cancer – often before symptoms appear. “

2) HAVE SEX: Typically, as we get older and life gets in the way, our sex lives can get out of hand. But for the sake of your health, have more sex!

“Just one orgasm a week is enough to have tremendous mental health benefits,” says sex and relationships expert Kate Taylor.

“Also, climaxes work to improve the health of men and women, stop vaginal dryness that can occur with age, lower blood pressure and levels of the stress hormone cortisol, and regulate hormones.

“Once a week is fine – it’s best with a partner as it releases the bonding hormone oxytocin, but solo sex is also good for you.”

Hormone expert Dr.  Martin Kinsella says taking time out to relax can be helpful


Hormone expert Dr. Martin Kinsella says taking time out to relax can be helpfulImage credit: Pexels

3) TAKE TIME TO RELAX: While the median age for a woman reaching menopause is 51, according to the NHS, symptoms will be noticed many years before that.

These include menstrual changes, acne, low libido, hair loss, fatigue, and mood swings.

Hormone expert Dr. Martin Kinsella says taking time out to relax can be helpful. “To keep your hormones in balance, it’s important to get rid of stress,” he says.

“The habit of taking time for yourself every day – be it a relaxing bath, five minutes of meditation, or a walk – can boost hormone levels and overall health.”

4) SLEEPING APART: “As people age, most people experience less slow-wave sleep – the restful sleep that helps you wake up rested,” says sleep expert Neil Stanley.

“Things often start to go wrong after the age of 40.” One of the most effective ways to fight it? “Sleep in separate bedrooms a few nights a week,” says Neil.

“My research has shown that sleep can often be disturbed by your bed partner, and if you share a standard British-sized double bed, you are likely to have less space than a child.

“Sleeping alone could dramatically improve the quality of your sleep – and even improve your relationship if you are less tired and don’t argue about lack of sleep during the day.”

Neil also recommends limiting alcohol consumption and avoiding food at least three hours before bedtime.

When you have people deviously commenting on your Instagram posts, you become friends with them, says Emma Kenny


When you have people deviously commenting on your Instagram posts, you become friends with them, says Emma KennyImage credit: Pexels

5) TOXIC FRIENDS: “The people you surround yourself with reflect who you are,” explains psychologist Emma Kenny.

“When you have reached your fifth decade, think about who is good for you in your life.

“It can be hard to say no when you are younger, but as you get older you don’t want to have negative people around you and you should be more confident about being honest with who you want to hang out with.

“When you have people deviously commenting on your Instagram posts, you become friends with them. You will have more positive energy when you have positive people around you.”

6) DO KEGEL EXERCISES: About two-thirds of women over 40 suffer from incontinence *, but it doesn’t have to be an inevitable part of aging, explains Dr. Shirin Lakhani, founder of Elite Aesthetics. “Many things – like childbirth, constipation, overexertion, menopause, and obesity – put stress on the pelvic floor as you get older,” she explains.

The good news is that daily exercise can help. “Lie down or sit in a comfortable position,” says Dr. Lakhani. “Contract your pelvic floor muscles for 3-6 seconds while you exhale.

“When you breathe in again, release the contraction. Fully relax all muscles and repeat. Do this 10 times per session and two to three sessions per day for the best results. “

7) Be Kind to Your Gut: If you treat it right, your gut can “have an extraordinary impact on your health,” says nutritionist Amanda Ursell.

The key is to properly “feed” the good bacteria lurking in your digestive tract with lots of fibrous whole grains, fruits like apples and figs, and vegetables like spinach.

“After” eating “the fiber, they produce compounds that trigger chain reactions that boost mood and the immune system, control appetite, and lower bad cholesterol.

Make every bite count and switch from refined and processed foods to whole grain breads, cereals, pasta, and rice.

You will still need contraception even if your periods are irregular


You will still need contraception even if your periods are irregular

8) DON’T FORGET THE PILL: You will also need contraception if your period is irregular.

“Many women get perimenopausal symptoms in their early 40s, stop using contraceptives, and some get pregnant,” explains Dr. Kaye.

“If you go through menopause before age 50, you should use contraception for another two years. If you go through it after 50, use contraception for another year. After 55 you can stop.

“We used to say that women over 35 should stop taking the combined pill, but it’s okay to keep going if you don’t have other risk factors for blood clots, like obesity or smoking. There are also many other options for over 40s like the Mirena coil. “

9) CHECK YOUR BREASTS: Research by Breast Cancer Now has found that nearly half of women in the UK do not have their breasts regularly checked for signs of cancer and, worryingly, one in ten women has never had one.

“About 10,000 women under the age of 50 are diagnosed annually in the UK, so it is important that all women make their breasts checked – at least once a month – a lifelong habit,” says Manveet Basra, director of the department public health and welfare of charity.

“The earlier breast cancer is discovered, the more successful the treatment. Verification is quick, easy and there is no specific technique.

“Just get to know your breasts and what is normal for you so you can spot new or unusual changes.”

  • Get a free NHS health check-up – like an MOT – when you’re 40. Call your GP to book!

Source: * Pelviva Dr. Martin Kinsella (, Dr. Shirin Lakhani (

Model reveals the secret of eternal youth and challenges others to do the same

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Women’s Health

This non-profit is closing the gap between women and fertility awareness



Feminae Vero educates women about the truths of their reproductive health and how it relates to faith.

Mary Kate Knorr did not expect that she would stand up for the unborn child to raise awareness of the fertility of women. But the longer she worked for the cause of life, the more meaningful it made.

“I’ve seen that the pro-life movement hasn’t done enough to address the huge problem we have in our country and around the world with artificial hormonal birth control,” Knorr said in an interview with Aleteia. “That was a big gap for me – and I felt personally called to address it.”

That call led her to found Feminae Vero, a nonprofit dedicated to fertility education and other means of supporting holistic women’s health, with a particular focus on the connection between faith and health. Knorr said “Feminae Vero exists to serve, educate and evangelize girls and women about the truths of their reproductive health and their connection to our Catholic faith.”

Feminae Vero is a new company for Knorr. Her background is in politics and pro-life, and she served for many years as the executive director of Illinois Right to Life. She launched Feminae Vero in January 2021.

Women will find a wide variety of services at Feminae Vero, including the following:

  • Education about fertility
  • Doula services
  • Healing retreats
  • Representation of interests with elected officials and medical professionals

So far, the backbone of their work has been fertility education and it seems that this is the area where the organization can make the greatest impact.

Two projects that are currently in progress are particularly exciting. One of these projects is the creation of a curriculum for middle and high school girls to learn more about their reproductive health and its importance in Catholic education. This curriculum has the potential to be wonderful empowerment and usefulness for girls at an important stage of development.

As Catholics, we know that faith and honest science go hand in hand. ” said Knorr. “It is one facet of our philosophy to go ahead with science to teach girls and women about their bodies and then move on with the truths of faith to ultimately attain evangelization.”

It might seem strange to think that fertility education would lead to evangelization, but Knorr saw a real connection between the two. During her time in the pro-life movement, she made one key observation: “Most of my colleagues who have previously made an election have had a spiritual conversion in addition to their ideological one.” She said.

As they stood up for life, they also became Christians and, in many cases, Catholic. “Abortion is not entirely a logical problem,” said Knorr. “It’s a heart problem too.”

The second project is a curriculum for seminarians and clergy. “A future goal is to develop a program for seminarians and clergy that enables them to better support girls and women from a ministerial point of view”, said Knorr. This project sounds like a critical force for good: sometimes there is a discrepancy between what the church teaches about women’s health and what local clergy understand about that teaching, so this project will help bridge that gap to bridge.

There are many things in the life of modern women that are physically and spiritually toxic. Knorr hopes Feminae Vero will be a refreshingly holistic and positive resource.

“One of my main goals in founding Feminae Vero was to offer women a healing hand.” She said.

There are so many voices in society today who have deeply hurt women by lying to them about their origins and God’s plan for their bodies. Through our healing retreats and the service and education we want to offer women, our goal is to take women by the hand and initiate them into a healing process.

Ultimately, that healing comes from Christ. “It is the Lord who does the healing,” she explains.

That is why we place so much emphasis on evangelization as the primary goal. We believe that when shared with prayer and compassion, the truth leads women to Jesus Christ – and once they meet the Lord, their healing will be inevitable.

Knorr wants women to know that God created them with profound purpose and purpose. “The objectification and abuse of women in our culture is a result of human decline,” she explains, “but the theology of the body of John Paul II tells us that we are meant for more.”

Her goal for Feminae Vero is to help women discover that purpose and intention. She says, “Women can find such immense healing in the arms of Jesus Christ.”

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Women’s Health

Task force tackles problems that slow women’s success in workforce | Business News



Cora Faith Walker, Chief Policy Officer of St. Louis County Executive Dr. Sam Page, speaking at a community meeting on Tuesday. September 14, 2021. She leads the advancement of the District Board’s political priorities by providing an integrated approach to policy development and external engagement.

Childcare. Wage gaps. Education. Health care.

These topics were included during a town hall in Florissant on Tuesday, September 14th, to gather input from local women on topics and factors preventing them from fully participating, moving forward, or being successful among the workforce.

The lunchtime event was organized by United Women’s Empowerment (United WE) and the Missouri Women’s Economic Development Task Force at the city’s Civic Center.

Wendy Doyle, United WE CEO, said the organization is hosting a number of these town halls across the state to provide policy recommendations to leaders and lawmakers that will be sent to them in late 2021.

She said her organization’s goal is to collect the qualitative data from women to link it to quantitative research on working women in Missouri. Some of this data includes statistics such as that 44% of all Missouri counties have no recognized childcare facilities and that of the total Missouri women population, 15.4% are below the poverty line, compared with 12.9% of men. The organization also found that 18% of Missourians living in poverty were under 18 years of age.

Wendy Doyle, United WE CEO, said

“Above all, we wanted to have informed conversations as we approach the pandemic recovery because we know women have been severely affected.” Wendy Doyle, CEO of United WE, called. “And we just want to hear their stories.”

Dawn Gipson, Diversity Director at Centene, spoke during the small group sessions about how the pandemic is doing for their truly enlarged women lifting heavy loads both outside and inside the home. She also noted that people may be scared of going back to work after working from home for over a year.

“So there is this fear of going back to the office, but the focus is on ‘We need to get back to normal,'” she said, noting that women and people of color may not want to interact on a daily basis with people who are not tolerant or respectful of people’s identity.

Cora Faith-Walker lives in Ferguson and is Chief Policy Officer of the St. Louis County Executive’s Office. She agreed with Gipson and said the shutdown was so much more than just a shutdown.

“People think we can just snap our fingers and go back to 2019,” she said, adding that she almost felt like she forgot how to small talk while working remotely Office involved.

Dawn Gipson

Dawn Gipson

Finally, the small groups ended their conversation for a full group discussion that addressed the main barriers encountered during the small discussions: access to affordable childcare; same salary; Access to adequate health care; Access to equity; Teach children at home or help with their virtual education; and try to keep the household together even when working outside the home.

“Above all, we wanted to have informed conversations as we approach the pandemic recovery because we know women have been severely affected,” said Wendy Doyle, CEO of United WE. “And we just want to hear their stories.”

United WE’s November report said that due to the decline in the industry during the COVID-19 pandemic, Missouri could potentially lose 48% of its childcare offering, meaning there is only one place available in a licensed daycare for six children.

Faith-Walker later addressed the challenges faced by the county executive in obtaining pandemic aid to childcare providers.

“Another type of challenge we had with vendors was probably the amount of technical support that was sometimes required to take advantage of opportunities like the PSA programs,” she said.

The organization held two talks before Tuesday – one in Joplin and one in Sedalia. Several others are planned, including October 6 in Kansas City; October 14 in Kirksville; and October 28th, held virtually, and will highlight the needs of women of color.

For more information or to register, visit

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