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‘Why aren’t you a user?’: Tilray CEO wants to convince more consumers that cannabis use is OK



It’s been less than three years since Canada legalized cannabis and the emerging industry has already seen strong growth, a stock bubble and now consolidation as oversupply depresses prices.

The recent merger of Tilray and Aphria under the first name has created a national powerhouse that is also the leading provider of medical marijuana in Europe. CEO Irwin Simon, who made Hain Celestial a global tea and health food company before taking over the helm of Aphria, is now hoping to bring the packaged product formulation to the cannabis market.

You have completed the merger. What’s next?

We also acquired SweetWater, a US brewery that sells in about 30 states. The combined company now has a market cap of about $ 7.7 billion, but we still have a pandemic in my largest market. My plan is to grow the Canadian business to about 30 percent of the market share in adult use, medical cannabis, and Cannabis 2.0, which are beverages and edibles.

I want to build a consumer product business around brands whose common denominator is cannabis. With brands, you build brand equity and consumer confidence that the product has passed rigorous government reviews. If you only buy cannabis, who knows what you are buying?

We used to talk about marijuana in general: you smoked a joint. Now it’s much more specialized and segmented.

Think of it like alcohol: not all vodka is created equal. There are different levels of alcohol and ways to consume it, differences in its taste and how it sinks. It’s similar with cannabis. It’s about how it’s grown, the potency, like the flower. My opinion is I don’t sell marijuana. I don’t sell weed. I am selling a cannabis product.

I am not a user, but I would argue that vodka is a known amount to the average consumer and consumers understand that there are different varieties. This understanding has not yet fully developed in relation to cannabis. Would you agree

Helping you understand this is what I am trying to do. The other big thing I need to address is exactly what you just said, “I’m not a user.” Why are you not a user? We need to educate consumers that cannabis is okay. It makes you feel good, it doesn’t leave you hungover, and there isn’t any real science that shows any negative medical effects. As in any industry, as it grows and matures, you will get more awareness and education. For many years we didn’t think of it as cannabis, but rather weed that we bought on the illegal market. There’s a big learning curve.

I didn’t say I never used it. But there is still a stigma. What does it take for cannabis to be as socially accepted as alcohol? Do we need to see politicians and CEOs smoke in public?

Today, 15 to 20 percent of adult Canadians use cannabis, but there are three parts: those who buy it, those who still go on to go on the illicit market, and those who don’t admit it. You are probably using it but you don’t want to tell me. It’s amazing how many people I know carry edibles in their pockets or take gummy bears with them to relax. It just takes time.

You ran a tea company. What will you take away from this Tilray experience?

In 1993 I started a company called Hain Celestial Group. I’ve done 55+ deals and built a $ 3.5 billion global company in the new category of natural organic foods. At the time, consumers were not educated about natural, organic, GMO-free foods, so I did that before and created an industry around a category that was not yet known. I’ll take a similar playbook on the cannabis industry.

How do you envision the industry consolidation?

I don’t envision anything other than the experiences of the alcohol, beer or food industry. When legalization took place in Canada, there were more than 500 trademarks. The big guys who can afford to invest and innovate and put the right marketing behind their products will survive. There will be a middle tier, there will be some niche players, and the rest will go away.

During the pandemic, liquor and beer stores remained open and cannabis stores did not. Do you think that is unfair?

I was told that the Canadian government was warned not to close liquor stores because crime would increase. People were stuck at home all day and at least alcohol – and cannabis would have been the same – calmed you down, and if you drank enough you passed out. Happy hour probably starts at 2pm or 3pm, right? The Canadian government doesn’t allow us to advertise either, or that we should say out there, “Let’s get high and party.” We need to promote health and safety and benefits.

Many US states have moved towards legalizing cannabis. What market do you expect for you?



In the United States, our beer and hemp-based food companies have sales of approximately $ 150 million. So my goal is to possibly buy other food or beverage companies, and if cannabis is legal there – not if, but when – I would include them on cannabis.

Will Canada end up being just a small part of Tilray’s business?

Canada makes up only 10 percent of the US population and half cannot use cannabis because they are underage, but I see Canadian retail sales at a $ 9 billion marketplace. I am not running away from Canada by any means. It’s important business and important from a product development perspective. Hope to grow products in Canada and export to USA

So another kind of natural resource that we will export. What about other parts of the world?

There is no other country than Canada where adult cannabis is legal today, except Uruguay, where it’s quasi legal. In the Netherlands it is decriminalized: you can only consume it in coffee shops. But medical cannabis is legal in eight to ten countries in Europe, and Germany and Portugal are likely to legalize recreational cannabis in the next few years.

We have shipped some CBD oils to Asia where I see the medicinal side as a great opportunity. I’ve done a lot of business in Asia and believe me, there is a market. CBD, or THC, is used in many medicines in China and India, so it’s not like we’re introducing it.

How do you intend to compete with multinational tobacco and alcohol companies that are increasingly partnering with cannabis companies?

They have the infrastructure and the big footprint, but I don’t think Canopy is way ahead of us because of Constellation or Cronos is ahead of us because of Altria. The environmental, social and governance (ESG) concerns about tobacco could even harm them.

What is your personal favorite in Tilray’s product portfolio?

I love our SweetWater beer.

Sweet. I mean something that contains cannabis. Or do you also feel stigmatized for admitting that you use it?

I used our rubbers to sleep. Chowie Wowie is one of my favorites. Listen, it’s no different than when the CEO of Diageo is a regular drinker or the CEO of Altria is a regular smoker. When I built Hain, I was a regular user of our natural organic products. But I’ll tell you, when I ran the grocery business, I wondered how people would perceive me selling drugs and alcohol. Well I get stopped on the street all the time. Not that I’m Elon Musk, but everyone wants to know about this company.

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5 Reasons Why Full Spectrum CBD Is The Way To Go | The Savvy Student



CBD is one of those things that seems to be everywhere, and yet no one is entirely sure what it is. Most people can correctly say that it is somehow related to hemp, or that people are taking it as a natural remedy to help with chronic diseases. These things are true, but what’s the full story behind CBD?

A CBD primer

CBD is simply an abbreviation for cannabidiol. It’s an active ingredient in marijuana, but unlike its cousin THC, it has no psychoactive effects. While it doesn’t offer a high, the medical community is increasingly interested in what CBD has to offer.

CBD has been backed by anecdotal and preliminary studies for many years that indicate strong potential benefits. This promise is currently being investigated by scientists and medical professionals. Recently the FDA approved the first drug containing cannabis treat severe cases of epilepsy.

However, there is more to discover. Some potential benefits that are also being explored are the following:

  • Anti-inflammatory, analgesic, and neuroprotective properties of CBD
  • CBD support for sleep disorders
  • CBD support for anxiety and depression
  • CBD supports chronic diseases like cancer, heart disease, diabetes, and neurodegenerative diseases like Parkinson’s.

What is full spectrum CBD?

If you shop around for CBD products, you may find that the bottles advertise three different types of CBD: CBD isolate, broad spectrum CBD, and full spectrum CBD. So what’s the difference?

CBD isolate

CBD isolate is an extraction of pure CBD (99%) that has removed all other phytocannabinoids like THC. It can be a great choice for people who don’t want to take a product that contains even trace amounts of THC. Those in need of drug testing for work may also want to use CBD isolate as there is no chance it could trigger a drug test.

CBD isolate is also extremely easy to dose as it is a single compound with nothing else to consider. It can be used in tinctures or easily mixed into food or drinks.

Broad spectrum CBD

Broad-spectrum CBD differs from isolate in that it contains other naturally occurring compounds from the cannabis plant in addition to CBD. However, THC is often lacking.

Full spectrum CBD

Full-spectrum CBD contains all of the naturally occurring compounds in the cannabis plant, including traces of THC.

Why Choose Full Spectrum CBD?

Using a full spectrum CBD tincture or oil is the best way to maintain your CBD oil. We’ll share our top five reasons for believing this.

Reason 1: the entourage effect

While CBD has its own benefits, there is a lot of research suggesting that the presence of other cannabis compounds amplifies the positive effects. These other compounds such as terpenes, other cannabinoids and flavonoids work synergistically in what is known as the “entourage effect”. A full spectrum CBD can be more potent because of this effect.

Reason 2: It’s less processed

If you’re looking for a product that is closer to nature, this is full-spectrum CBD. A wide range, and especially CBD isolates, require further processing to remove additional (potentially beneficial) compounds that are naturally inherent in the cannabis plant. Full-spectrum CBD is closest to the original source profile and is often preferred by purists for this reason.

Reason 3: Doesn’t produce a high

While full-spectrum CBD contains traces of THC (less than 0.3%), this amount does not cause any psychoactive effects. With full-spectrum CBD, you can experience the potential benefits of a full cannabinoid profile without worrying about the possibility of feeling high. This can be a problem for some marijuana-disapproved people.

Reason 4: Studies on a CBD combination are more thorough

Studies are still in place on many of the benefits of CBD in general. It has only recently become the exciting research topic it is today, and science is trying to catch up with the hype. However, the most thorough studies have been carried out on the effects of CBD with THC.

It has been found that a combination of THC and CBD may act on pain caused by. caused Neuropathy and chronic disease.

Another study shows that using a full-spectrum CBD can have a calming effect on the CNS (central nervous system) 66.7% of patients report improved sleep after ingestion.

This is not to say that CBD is not effective on its own, but that some of the larger studies are looking at full-spectrum CBD. This is why the scientific community speaks of the entourage effect.

Reason 5: Easier to access

Since full-spectrum CBD is the least processed form, it’s much easier to find on the market. Put simply, it is less work for companies to use a product that is so much closer to nature. You don’t have to implement complicated chemical processes to isolate the CBD. The full spectrum is the easiest to extract and less expensive than its highly processed counterpart.

Are there any downsides to using full-spectrum CBD?

The only problem some people have with using a full spectrum CBD is the presence of THC in the product. This could be because they are extremely THC averse or because they are afraid that a drug test will accidentally turn positive.

For the first, we can’t speak unless we mention that the less than 0.3% THC in full-spectrum brands aren’t even close enough to an amount that can cause a high. It’s also legal for sale in most states and at the federal level.

Speaking of drug testing, it would take a lot of full-spectrum CBD to cause a false positive. The biggest risk to this is buying a cheap brand that may not offer transparency about the amounts of CBD / THC in the product. It is best to choose a trusted brand that has third-party laboratory results that confirm the correct dose in the product.

If you follow this rule, you can enjoy the all-natural, less processed effects of Full spectrum CBD. Take advantage of the entourage effect and use CBD with the best scientifically proven benefits.

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6 of the best tasting flavored CBD oils



We include products that we believe will be useful to our readers. If you buy from links on this page, we may earn a small commission. Here is our process.

Cannabidiol (CBD) oil comes from the cannabis plant and has quickly become a popular alternative therapy for various health conditions. Because of its appeal, manufacturers are introducing a number of flavored oils to enhance flavor.

CBD doesn’t deliver the high normally associated with cannabis use, unlike its counterpart, delta-9-tetrahydrocannabinol (THC). Instead, it can have calming and relaxing effects. Because of this, many people use CBD oil to help relieve pain, anxiety, and sleep problems.

This article examines the potential benefits and side effects of CBD oil, its uses, and some of the best flavored CBD oils available.

Confused About CBD? Read our complete buying guide here.

Is CBD Legal?? Hemp-derived CBD products with less than 0.3% THC are legal at the federal level, but are still illegal under some state laws. On the other hand, marijuana-derived CBD products are illegal at the federal level, but legal under some state laws. Check local laws, especially when traveling. Also, keep in mind that the Food and Drug Administration (FDA) has not approved any over-the-counter CBD products that may be inaccurately labeled.

CBD has become a popular tool for many health conditions. For example, people can use it for the following reasons.

Pain and inflammation

Research suggests that CBD may have pain relieving properties. A 2019 study found an association between CBD consumption and reduced chronic pain, while 94% of participants reported improvements in their quality of life. According to one review, CBD may also have anti-inflammatory properties.

A small 2020 study looked at the use of CBD oil in people with peripheral neuropathy of the legs. The results suggest that the substance may be beneficial in reducing severe pain, stabbing pain, and feelings of cold and itching.

Anxiety and depression

In a 2015 review, researchers concluded that CBD could help reduce anxiety-related behavior in people with the following conditions:

A 2019 study also suggests that CBD could help treat anxiety disorders.


In 2018, the Food and Drug Administration (FDA) approved the use of Epidiolex, a CBD drug used to treat rare forms of epilepsy – Lennox-Gastaut syndrome, Dravet syndrome, and tuberous sclerosis complex – in young children.

Click here to learn more about the benefits of CBD oil.

Most people generally tolerate CBD well. However, some may experience side effects depending on the dose. These include:

CBD could also interact with certain drugs. Therefore, people taking other medications should consult a doctor before using CBD.

To use CBD oil, people usually measure an accurate dose with the dropper and apply the oil under the tongue. Then they hold the oil there for 60-90 seconds before swallowing it. Alternatively, people can add CBD to food or drink.

Experts recommend people who use CBD for the first time to start slowly and gradually increase the dose. You should also follow the directions on the label and not exceed the recommended dosage.

People should choose products based on criteria that indicate safety, quality and transparency. Each product in this article:

  • comes from a company that can demonstrate third-party testing by an ISO 17025-compliant laboratory
  • consists of hemp grown in the USA
  • According to the Certificate of Analysis (COA), it does not contain more than 0.3% THC
  • Passes safety checks for pesticides, heavy metals and mold, according to the COA

People should also consider:

  • Company certifications and manufacturing processes
  • Product strength
  • Total ingredients
  • Indicators of user trust and brand reputation, such as:
    • Customer ratings
    • whether the company has been subjected to an FDA warning letter
    • whether the company makes unsupported health claims

There are many flavored CBD oils available for purchase. Below we list six products that people might want to try.

Please note that the author of this article has not tried these products. All product information is purely research-based.

Joy Organics CBD oil tincture with calm mint

Joy Organics CBD Oil Tincture with Calm Mint is a broad spectrum product. This means that with the exception of THC, it contains various compounds and cannabinoids from the cannabis plant. However, some products may contain traces of this psychoactive ingredient.

This CBD oil is available in four strengths: 225 milligrams (mg), 450 mg, 900 mg, and 1,350 mg. It is also available in the flavors mint, natural, summer lemon and orange luck.

A person can view the lab report for this product on the Joy Organics website.

Joy Organics CBD oil can be purchased here.

FOCL CBD drops of orange cream

FOCL CBD Drops Orange Cream is a broad spectrum CBD oil that comes in two strengths: 300 mg and 1,000 mg. The product is also available in mint and cherry flavors, while the company claims the oil doesn’t leave a grassy aftertaste.

They also recommend starting with 20-40 mg of oil per day before increasing the dosage. They also state that their products use only high quality and organic ingredients.

FOCL CBD oil is available to purchase here.

Kanibi isolate CBD oil tincture cones

Kanibi’s range is a CBD oil isolate, which means it only contains CBD from the cannabis plant and no other compounds such as THC.

The company claims the oil contains organically grown U.S. hemp and is available in two potencies: 750 mg and 1,500 mg per 30-milliliter bottle. It is also available as a cinnamon flavor.

Kanibi CBD oil is available for purchase here.

Papa & Barkley Releaf Lemongrass Ginger Drops

The manufacturer claims that Papa and Barkley Releaf Lemongrass Ginger Drops are an all-natural, fast-metabolizing formula that is said to calm and relax the mind.

In addition, these drops are gluten-free, soy-free and vegan. They’re also a full-spectrum CBD product, which means that they contain all of the components of the cannabis plant, including essential oils, terpenes, and other cannabinoids like THC. However, full spectrum products should only contain up to 0.3% THC.

The COA is available on the product page.

Papa & Barkley CBD oil is available for purchase here.

Moon Mother full spectrum hemp oil tincture cinnamon

Moon Mother full spectrum hemp oil contains organic medium chain triglyceride oil (MCT) and cinnamon essential oil. MCTs are fats found in foods like coconut oil that can have health benefits.

The available strengths include 500 mg, 1,000 mg, 1,500 mg, and 2,500 mg. Moon Mother claims that the hemp comes from their family-owned farm, while their product delivers quick results and contains only all-organic ingredients. Additionally, they state that their operation is environmentally sustainable and that they are one of the few women-owned CBD companies.

The COA is available on the product page.

Moon Mother CBD Oil is available to purchase here.

Penguin Cookies and Cream CBD Oil

This broad spectrum product is available in four potencies: 250 mg, 600 mg, 1,000 mg and 2,500 mg. Penguin recommends using the oil once or twice a day. In addition to biscuits and cream, the flavors natural, mint, citrus and strawberry are also available.

The company says they don’t make the oil in large quantities to ensure freshness. It also boasts a lot of positive customer reviews on its website.

Penguin CBD oil can be bought here.

People can use CBD oil for a variety of reasons, including relieving pain, controlling anxiety, and treating seizures. For those who don’t enjoy the natural taste of CBD or just want to enjoy other options, flavored CBD oils are available.

Before taking any CBD product, people should speak to their doctor, especially if they are taking medications for other health conditions.

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Medical Cannabis Market Investment Opportunities, Industry Share & Trend Analysis Report to 2028



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Medical Cannabis Market Trends – Marijuana Legalization in Different Countries

VANCOUVER, BC, CANADA, Oct. 24, 2021 / – The global medical cannabis market is expected to be $ 24.52 billion in 2028 with a constant sales CAGR of $ 11, according to the latest analysis by Emergen Research. Reach 5%. The report aims to provide authentic information on medical cannabis market size, market share, product portfolio, sales estimates, and growth rate. The report also provides a comprehensive analysis of the competitive landscape and provides complete coverage in terms of company profiles, product portfolio, revenue generation, financial condition, and market position. The increase in medical cannabis products and the increase in research activity are driving the sales growth of the market. In addition, legalization of the product in several countries encourages the growth of the market.

The product is used in conjunction with other opioid pain relievers, which allows patients to reduce the dose and frequency of opioids, and to relieve pain. Legalizing marijuana across the country could create up to 1 million jobs in the US by 2025. Labor is required to grow, process, distribute and sell marijuana and related products. Medical cannabis has not only created jobs, but also generated significant taxes. Colorado, for example, collected more than $ 302 million in taxes and fees for medical and recreational marijuana in 2019.

For Sample Copy of Global Medical Cannabis Market Report Please Visit @

The rise in the geriatric population is also fueling market growth as the elderly are more prone to disease and experience high levels of pain. Research and development activities, clinical studies and commercialization of the product will also fuel the market growth. Medical cannabis is considered safer and has fewer side effects compared to other treatment options. It is used to treat nausea and combat negative side effects, especially in patients undergoing chemotherapy, which makes the whole procedure more bearable.

Some key highlights in the report

In October 2020, MediPharm Labs Corp. signed an exclusive supply contract with STADA to meet the growing demand for medical cannabis in Germany. STADA wanted to be the go-to partner for generics, which is achieved through the partnership.
The oil segment is expected to experience significant growth during the forecast period due to the high demand for hemp oil from healthcare workers for clinical purposes. Cannabidiol (CBD) oil can reduce depression and anxiety, relieve cancer-related symptoms, and relieve pain. CBD oil can also treat acne due to its ability to reduce sebum production and anti-inflammatory properties.
The growth of medicinal cannabis is deterred by certain side effects that patients experience, such as fatigue, dizziness, constipation, and language problems. In addition, the problem of medical cannabis consumption and lack of data security will hamper the growth of medical cannabis. The report predicts that the market is expected to grow significantly due to raid advances and technological developments in the industry. The report is a comprehensive research study of the global Medical Cannabis Market covering the latest trends, growth factors, developments, opportunities, and competitive landscapes. The research study involves an in-depth analysis of the market using advanced research methodology such as SWOT analysis and Porter’s Five Forces Analysis. The report examines the key business players along with their detailed profiling, product catalog, and strategic business decisions.

Important market competitors profiled in the report:

Canopy Growth Corporation, Aphria, Inc., Aurora Cannabis, Maricann Group, Inc., Tilray, Cronos Group, Organigram Holdings, Inc., Vivo Cannabis, Tikun Olam, and Insys Therapeutics, Inc.
For more information on the global Medical Cannabis Market report, please visit @

The report offers companies and investors strategic recommendations to capitalize on lucrative growth opportunities. The report presents the latest scenario and the market growth prospect related to the impact of the pandemic. It also includes mergers and acquisitions, joint ventures, product launches, branding, collaborations, agreements and partnerships, among other things. It also provides insights into manufacturing processes, sales estimates, R&D progress, and industrial penetration.

Emergen Research has segmented the global medical cannabis market by product type, application and route of administration, distribution channel and region:

Product Type Outlook (Revenue, $ Billion; 2018-2028)

Application Outlook (Revenue, $ Billion; 2018-2028)
Chronic pain
Mental disorders
Muscle cramp

Administrative Outlook Route (Revenue, $ Billion; 2018-2028)

Sales Channel Outlook (Revenue, Billion USD; 2018-2028)
Regional outlook:

The report offers a comprehensive analysis of the current growth opportunities for various regions of the Medical Cannabis market. It measures the sales shares of these regions over the forecast timeframe. In addition, the report analyzes the annual growth rate of these regions over the projected duration. The leading geographic regions in the report include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Proceed with the purchase:

Global Medical Cannabis Market Highlights:

Estimation and forecast of regional demand
Product mix matrix
R&D analysis
Analysis of technological updates
Raw material procurement strategy
Competitive analysis
Mergers & Acquisitions
table of contents

Chapter 1. Methodology & Sources

1.1. Medical cannabis market definition

1.2. Scope of research

1.3. methodology

1.4. Research sources

1.5. Medical cannabis market assessment technique

Chapter 2. Summary

2.1. Summary snapshot, 2021-2028

Chapter 3. Key Findings

Chapter 4. Medical Cannabis Market Segmentation and Impact Analysis

4.1. To analyze the material segmentation of the medical cannabis market

4.2. Industrial outlook

4.2.1. Analysis of medical cannabis market indicators

4.2.2. Analysis of the market drivers for medical cannabis Rapid urbanization and industrialization Strict government regulations regarding CO2 emissions Increasing prevalence of respiratory diseases Increasing need to improve indoor air quality

4.2.3. Analysis of medical cannabis market restrictions High costs associated with maintaining medical cannabis products Availability of renewable energy sources

4.3. Technological insights

4.4. Legal framework

4.5. Porter’s Five Forces Analysis

4.6. Competitive metric space analysis

4.7. Price trend analysis

4.8. Covid-19 impact analysis


Key Benefits Of Buying The Global Medical Cannabis Report:

The report offers an 8-year forecast and assessment of the global medical cannabis market
Helps in understanding the key product segments and their estimated growth rate
In-depth analysis of market drivers, restraints, trends and opportunities
Comprehensive regional analysis of the global medical cannabis market
Extensive profiling of the most important business stakeholders
For a discount on the global Medical Cannabis Market report please visit @

Thank you for reading our report. If you have any requests to customize the latest report, please contact us. Our team will assist you and ensure that the report meets your requirements.

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About us:

At Emergen Research, we believe in technological advancement. We are a growing market research and strategy consultancy with a comprehensive knowledge base of cutting-edge and potentially market-changing technologies that are expected to become more widespread in the coming decade.

Eric Lee
Emergen Research
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October 24, 2021 00:45 GMT

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