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Skills You Need To Be A Successful Real Estate Agent — Hometown Station | KHTS FM 98.1 & AM 1220 — Santa Clarita Radio



Many young professionals and college graduates are considering building a career as a real estate agent. One main reason they are unsure about the first step is that most aren’t sure what skills it takes to be a successful real estate agent.

In this article, we’re going to outline some of the key skills all real estate agents must learn and develop in order to become successful real estate professionals.

Core competencies that a real estate agent must have

Develop the right communication skills

Once you have decided to get your real estate license, it is time to focus on your communication skills. It is the basis for a successful agent career. You need to improve your communication skills in every way and be able to express your thoughts effectively.

Speaking of which

It is important to communicate in a friendly tone and tone at all times. You are the expert and have the knowledge, but you shouldn’t sound high-handed, even unintentionally. Keep in mind that many of your customers could be first-time home buyers, so it is necessary to be patient as you explain the procedure to them.


As important as it is to speak well, it is important to listen to your customers’ needs. Your clients may not be familiar with real estate jargon and not be able to accurately convey their needs. It is your duty as a real estate agent to help them feel comfortable and to get them to clearly describe their real estate needs. This will ensure that you are showing them the right type of property and this translates into a faster sale. As you help your clients sell their homes, listen carefully and understand their needs for selling the property.

Communicate well over the phone and email

Most real estate agents focus on good personal communication skills but do not improve their phone and email communication skills. Most real estate agents would have to be in frequent phone contact with their clients and therefore need to make sure that you can provide your clients with the information they need accurately and easily.

As with phone calls, emailing your customers is a necessity. Try to master the art of writing simple, short, but informative and effective emails. This would ensure that the recipient of your email actually reads it. This is a necessary skill to maintain a long-term relationship with your customers.

Communication skills

The best real estate agents are good at dealing with people and know how to communicate the interests of their clients. Good communication skills will help an agent go through all matters before entering into a contract. Some customers prefer to phone, others want to send you an email or SMS. You need to be an expert in all of these forms of communication – and you need to be quick to respond to them. A good broker can negotiate all aspects of a deal so that both parties benefit. The best broker then knows how to convince both parties to close a successful deal.

Develop negotiating skills and convince your customers

The second most important skill that all real estate agents must have is excellent persuasiveness. When you sell a home, you need to ensure that you can negotiate with potential buyers to convince them to quickly bid on the home.

The ability to negotiate

Negotiating is a big part of the job in the real estate industry. Once you are a real estate agent, teach yourself the art of bargaining. After a few years, you can teach a negotiation skills course at the local community college. Start by setting your commission because that is the hardest part. If you can get a good commission for yourself, you have an opportunity to negotiate on all other real estate matters. Negotiations are necessary for every aspect of your job in the real estate industry.

Good understanding and knowledge of the local real estate market

This is an essential skill for anyone in the real estate industry. You can best serve your customers if you have a thorough understanding of the local community, neighborhood, regulations, and properties. You can help your client buy or sell the property in no time.

Local knowledge

A real estate agent can never be a success if you don’t know your local area. Local knowledge gives you an advantage when you understand the rules and regulations in different areas and communities and know the likely value of a property. You should also research other locations that have good real estate opportunities for your clients. If you are new to a city, take some time to familiarize yourself with the place before becoming a real estate agent as it will take time to develop a good local knowledge but it will help you build a successful career.

Additional skills and qualities that successful real estate agents need

Improved network skills

Our experts always say that a real estate agent doesn’t exist in a bubble. You need to interact with the local community and build relationships with other real estate professionals. You need to devote sufficient time to managing customer relationships. You can opt for the online mode to keep in touch with your buyers and sellers and to contact any new lead. This process is a must because the larger your professional and social circle, the better your chances of doing new business.

Real estate agents must have technical skills

Real estate agents need to keep pace with the technological changes in this industry. Whether it’s gaining a new head start or managing your workflow technology, technology has become a mainstay in the real estate industry. When you register on a leading real estate platform like Dorrmat, not only can you gain high quality real estate seller leads, but you can also get a branding page to showcase your skills and accomplishments. If you are tech savvy, you can also serve any customer effectively.

Technical know-how

Real estate technology can streamline processes and help you convert leads faster. Technology is also available to host virtual home tours and share documents with colleagues via the cloud. Navigating websites isn’t just nice to know – it’s a must. Technology can help you organize your schedule, make listings more attractive, host virtual tours, and offer virtual tours to your real estate agent who wants to make a home more attractive. If you don’t know much about the internet or how to use a computer you must be willing to learn it.

Always treat your customers with integrity

It is a must for a real estate agent to be open and honest with their clients during the buying or selling process of the property. Clients trust their real estate professional to lead them properly – so it’s important to always maintain your integrity. Be passionate, but always approach all business with integrity. You need to make sure that your reputation as a trusted real estate professional is never damaged.


To build a good reputation, you need to provide great service to each of your customers. You can then win glowing testimonials that you can post in prominent places on your website. Nobody likes to work with an agent who has a dubious reputation. Being dishonest, unethical, and immoral can ruin a career quickly and forever. It is never worth compromising, and even the one-time occurrence of unethical behavior can ruin your career. To become an agent, you must have the integrity to demonstrate this claim.

It is important to be persistent

Remember that as a real estate agent, you are an independent business. You have to be very brave and persistent when you start out. It takes a lot to survive in a market like real estate. It takes a while before you become part of the real estate community in your city and neighborhood. Trust your skills and improve your people skills to expand your network and add value to your customers.

Learn time management skills

The penultimate of the most important skills a real estate agent must acquire is time management. Developing this skill is a must to build a successful career in this field. You will be expected to work on generating new leads, marketing your business, communicating with your clients, doing the administrative tasks, and taking care of the legality of buying or selling a property for a client. All of these tasks can only be successfully completed if you have learned to effectively prioritize and manage your working hours.


All professions have their own requirements for the necessary skills that a professional in the field should bring. Similarly, the real estate industry also requires all real estate agents to try to develop the above skills in order to find a path to success in this area.
These skills ensure that you can provide the best service to each of your clients, build your network and connect well with other real estate professionals in your city.

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KHTS FM 98.1 and AM 1220 is Santa Clarita’s only local radio station. KHTS mixes a combination of news, traffic, sports and features along with your favorite contemporary adult hits. Santa Clarita news and features are delivered throughout our airwaves, on our website, and across a variety of social media platforms throughout the day. Our award-winning KHTS Daily News is now read by over 34,000 residents every day. As a living member of the Santa Clarita community, the KHTS broadcast signal reaches the entire Santa Clarita Valley and parts of the high desert communities in the Antelope Valley. The station streams its talk shows over the Internet and thus reaches a potentially global audience. Follow @KHTSRadio on Facebook, Twitter and Instagram.

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Real Estate News

San Diego City Council Reviews Audit Of Troubled Real Estate Deals



Photo by Shalina Chatlani

Above: 101 Ash Street in Downtown San Diego. August 21, 2020.

An examination of the string of bad San Diego real estate deals received its first public hearing on Wednesday, with city council members saying major changes are needed to regain public confidence.

The reason for the audit was the city’s catastrophic attempt to lease the high-rise office building at 101 Ash Street and buy it later. The city had hoped to hire hundreds of employees to consolidate its workforce in the downtown area. The move-in date, however, kept being postponed as the city discovered more and more problems with asbestos and the building’s HVAC and electrical systems. The latest estimate of the cost of repairs and improvements is $ 115 million.

The report found that former Mayor Kevin Faulconer and his staff were not following best practices such as: B. require independent appraisals and building inspections, and withhold important information from the city council.

RELATED: San Diego Audit Mistakes in Real Estate Deals under Faulconer

“My 500-square-foot condominium has had more inspections than these city buildings,” said city council member Vivian Moreno, who chairs the city council’s audit committee. “Having seen all of this in this review, it is absolutely critical that any proposed property purchase is moved forward before the council is required to prepare a due diligence checklist.”

A checklist to ensure that every real estate transaction is in line with best practices is one of the main recommendations of the audit. Mayor Todd Gloria has agreed to implement it.

RELATED: NBC7 admits the 101 Ash Street story is based on a forged document

In addition, the audit found that city officials were not giving council members enough time to review complex contracts, nor were they showing real alternatives. Councilor Joe LaCava acknowledged that the security measures recommended in the audit could slow the process of the city’s property acquisition process.

“We can lose some good home purchases because we need extra time to make sure we’re getting things right and a seller may not be willing to wait,” said LaCava. “And I think that’s fine. As I said, it’s more important to protect the city and the taxpayers than to close a real estate deal.”

City attorney Mara Elliott announced last month that the city would order a judge to suspend leases at 101 Ash Street and another downtown office building that is currently occupied by several city departments. Both deals were crafted with the advice of commercial real estate agent Jason Hughes.

The city’s amended lawsuit followed revelations exposed through subpoenas that Hughes, who claimed he was acting as an unpaid volunteer, actually paid $ 9.4 million in fees from the sellers of the buildings.

While the audit focused on 101 Ash Street, it also looked at other questionable real estate transactions. This includes the purchase of a closed indoor skydiving facility through the city in the East Village and a piece of land in Kearny Mesa that is intended as a repair yard for fire engines and is also uninhabitable.


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News from San Diego; when you want it, where you want it. Get local stories about politics, education, health, the environment, border, and more. New episodes are ready on weekday mornings. Hosted by Anica Colbert and produced by KPBS, San Diego and Imperial County’s NPR and PBS broadcaster.

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Metro reporter

opening quotation marksclosing quotation marksI deal with local government – a broad beat that encompasses housing, homelessness, and infrastructure. I am particularly interested in the intersections of land use, traffic and climate change.

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Real Estate News

Doma, the Company Architecting the Future of Real Estate Transactions, Completes Business Combination with Capitol Investment Corp. V



SAN FRANCISCO – (BUSINESS WIRE) – Doma Holdings, Inc. (formerly known as States Title Holding, Inc.) (“Doma”), a leading force in disruptive change in the real estate industry, and Capitol Investment Corp. V (NYSE: CAP) (“Capitol”), a publicly traded special purpose vehicle, today completed its previously announced business combination. Doma leverages machine intelligence and its proprietary technology solutions to create an easier, more efficient and more affordable real estate deal experience for current and potential homeowners, lenders, title agents and real estate professionals. The combined company’s common stock and warrants are expected to trade on July 29, 2021 on the New York Stock Exchange under the symbol DOMA and DOMA.WS, respectively.

The proceeds from the transaction will be used by Doma to drive growth, both through market expansion and new product development aimed at expanding the strategic advantage customers receive from Doma’s machine intelligence platform. Capitol shareholders approved the transaction at a special meeting instead of the 2021 annual general meeting on July 27, 2021. CEO Max Simkoff and the rest of the Doma management team will continue to lead the combined company.

“For us, this transaction is about accelerating our ability to penetrate and revolutionize first the antiquated $ 23 billion title, escrow and closure market, and finally the broader $ 318 billion home ownership services market.” said Simkoff. “Ultimately, our vision is to have many of the most important experiences when buying a home, instantly and digitally. Today’s milestone is evidence of Doma’s impressive growth to date and the strength of our business. We look forward to this next phase as a stock corporation. ”

Citigroup Global Markets Inc. acted as financial advisor and Davis Polk & Wardwell LLP acted as legal advisor to Doma. JP Morgan Securities LLC acted as financial advisor and Latham & Watkins LLP acted as legal advisor to Capitol. Deutsche Bank Securities Inc. also acted as capital markets advisor to Capitol. Citigroup Global Markets Inc. and JP Morgan Securities LLC acted as PIPE placement agents with JMP Securities LLC, Oppenheimer & Co. Inc. and DA Davidson & Co. acted as co-placement agents.

About Doma

Doma (formerly States Title Holding, Inc.) is shaping the future of real estate transactions. The company uses machine intelligence and its patented technology solutions to transform residential real estate and make closures instant and affordable. Doma and its family of brands – States Title, North American Title Company (NATC), and North American Title Insurance Company (NATIC) – provide solutions for current and potential homeowners, lenders, title agents and real estate professionals that greatly simplify and efficiently close deals, reduce costs and increase customer satisfaction. Doma customers include some of the largest bank and non-bank lenders in the United States. To learn more, visit

Legend for forward-looking statements

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the US Private Securities Litigation Reform Act of 1995. “plan”, “project”, “predict”, “intend”, “will”, “expect.” “,“ Anticipate, ”“ believe, ”“ seek, ”“ seek, ”or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. The absence of these words does not mean that a statement is not forward-looking. Such statements are based on beliefs and assumptions about the information currently available to Doma’s management.

These forward-looking statements include, among other things, statements regarding estimates and projections of financial and performance metrics, projections of market opportunities, total addressable market (“TAM”), market share and competition, and potential benefits of the transactions described herein. These statements are based on various assumptions, whether or not mentioned in this press release, and current expectations of Doma management and are not predictions of actual performance. These forward-looking statements are presented for illustrative purposes only and are not intended as a guarantee, assurance, prediction or final determination of fact or probability and should not be relied upon as such by any investor. Actual events and circumstances are difficult or impossible to predict, differ from assumptions, and are beyond Doma’s control.

These forward-looking statements are subject to a number of risks and uncertainties, including changes in business, market, financial, political and legal conditions; Failure to achieve the expected benefits of the business combination; Risks related to the uncertainty in the forecast financial information relating to Doma; future global, regional or local economic, political, market-related and social conditions, including due to the COVID-19 pandemic; the development, impact and enforcement of laws and regulations, including those related to the title insurance industry; Doma’s ability to manage its future growth or to develop or acquire improvements to its platform; the impact of competition on Doma’s future business; the outcome of potential legal disputes, governmental and regulatory proceedings, investigations and investigations; and the other factors described in the “Risk Factors” section of Doma’s filings with the SEC from time to time.

Should any of these risks materialize, or should Doma’s assumptions prove incorrect, actual results could differ materially from those implied in these forward-looking statements. There may be additional risks that Doma is not currently aware of or that Doma currently considers to be immaterial and which could also mean that the actual results differ from those contained in the forward-looking statements. Additionally, forward-looking statements reflect Doma’s expectations, plans or projections of future events and beliefs as of the date of this press release. Doma assumes that subsequent events and developments will lead to a change in Doma’s assessments. Although Doma may update these forward-looking statements at some point in the future, Doma expressly disclaims any obligation to do so, unless required by law. These forward-looking statements should not be taken as a representation of Doma’s opinion at any time after the date of this press release. Accordingly, you should not place undue reliance on any forward-looking statements.

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Real Estate News

What Would Equitable Real Estate Finance Look Like? – Non Profit News



“The Art of RE Membership, How To Be Human,” Lola Audu

“Real estate is a big issue in America,” noted Avery Ebron, who runs The Guild’s Atlanta business. Ebron made these remarks last month at a press conference to mark the release of the Inclusive Capital Collective’s (ICC) first “black paper” entitled Building Community Wealth: Shifting Power and Capital in Real Estate Finance. Ebron co-authored this paper with The Guild CEO Nikishka Iyengar and Chicago Trend CEO Lyneir Richardson. The report provides an important framework not only to identify how structural racism is penalizing real estate development by and for BIPOC communities, but also to identify specific changes that could significantly reduce these barriers.

ICC defines itself as “a growing network of community fund managers and entrepreneurship support organizations that have designed and developed a common technical and financial infrastructure for the aggregation and delivery of financial capital and other resources to entrepreneurs and colored communities in the United States.” The group was formed at a meeting in Denver in the fall of 2019 and is incubated by the 2015 Zebras Unite Cooperative, which aims to promote access to capital for socially minded companies, especially women-owned and black-owned companies.

Often the discussion about real estate focuses on home ownership and the gap between black and white ownership rates. Here, however, the focus is less on residential properties and more on the actual real estate development business. As Amanda Abrams wrote in the New York Times earlier this year, “Commercial real estate remains an area where the vast majority of developers are white.” Abrams found that a 2013 industry survey found that only 4.4 percent of the commercial real estate professionals were blacks. A recent 2020 survey by the Urban Land Institute found that only five percent of its members were black, while 82 percent were white.

In their paper, the authors state that “current community development practices and institutions tend to focus on outcomes (especially affordable housing) rather than outcomes that drive structural change.” In their report, Iyengar and her co-authors claim that a commercial Real estate industry, in which blacks and other colored real estate entrepreneurs played a bigger role, would not only be more diverse and inclusive, but would also focus on the goal of collective wealth creation. According to the authors, a “community-centered” real estate market would:

  • Prioritize affordable operating space for local BIPOC businesses
  • Be more democratic and involve community organizers, small business owners and local residents in the development process
  • Focus on providing space for important common goods like groceries and common areas
  • Leverage infill development to support affordable rents and home ownership that stabilize existing BIPOC neighborhoods
  • Create opportunities for blacks, indigenous peoples and other colored residents to have a stake in commercial real estate
  • Better connect residents and businesses to public resources such as technical assistance, basic financial literacy programs and business grants

Real estate redesign for equity

An important contribution of the report is that it provides a thoughtful list of both the barriers to equitable real estate development and potential solutions. As Joe Neri, CEO of IFF, a leading Chicago-based community development financial institution (CDFI), explained, one of the many effects structural racism has on real estate is that BIPOC neighborhoods are valued lower than white neighborhoods, what it is makes it more difficult to fund projects (as the credits are drawn up to a percentage of the appraised value), which means that a developer has to raise more money.

As Neri put it, “Old government-sanctioned banking regulations have depreciated property for decades, and now current banking regulations prevent investment in areas where appraisals are low.” Building on Neri, the ICC report calls for one “Income-based lending” (ie, lending based on a percentage of the income the project is expected to generate), which is forward-looking, not ratings that bake in past discrimination.

The authors describe specific loan products that could lower financing costs for BIPOC real estate developers. These include “patient justice,” which the authors of the report describe as a long time horizon (e.g. 10 years), low interest rates (zero to five percent), and provisions to protect development projects from early costs (e.g. payments for the first 12 to 24 years of age) Months of the loan). Foundations, according to the authors, are the most likely providers of such funding, and that funding could be five percent of the project’s value. Another 20 percent of the financing structure could be “friendly debt”, such as low-interest loans from CDFIs. The remaining 75 percent could be standard bank loans. In other words, while the need for philanthropic assistance is clear, the report also shows how limited philanthropic dollars can enable more common commercial funding.

The authors also describe additional steps in overcoming barriers – for example, easier access to credit lines, reducing zone restrictions, loan guarantees (possibly from CDFIs or foundations) to reduce interest costs, and partnering with public land banks to help BIPOC real estate developers get low-cost land.

In the report’s conclusion, the authors note that “there is an abundance of black developers creating equitable and contextualized real estate solutions for their communities – transforming the way real estate development is done and transforming them into a vector for creating Transforming Prosperity for All Americans ”. In the appendices to the report, the authors document this through case studies of BIPOC-owned real estate companies in four cities – Philadelphia, Chicago, Atlanta and Fort Myers in Florida.

When the report was released, Kevin Williams, a member of the Black Squirrel Collective in Philadelphia, spoke about the urgency of the work. “You see a lot of study and research into the plight of minorities in America,” noted Williams. “But you don’t see any follow-up. Someone writes a newspaper and says black people are poor. Yeah we know that. But has anyone followed up to see what was being done to address this issue? … We have to keep being vocal … and we have to keep pushing the point that justice has to happen. “

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