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Pet nutrition products are healthier, more functional, and cleaner than ever



Pet health and nutrition products are increasingly resembling human health and nutrition products. You don’t have to wander far down the aisle of the animal supply to see this development on the shelf. When you spell out for pets, the name of the game is the name of the game, using healthier, sophisticated products made from whole, fresh food sources and taking a more holistic approach to overall health.

Amanda Jepson, Senior Director of Marketing and International Sales at Biova, Johnston, IA, argues that pet owners want to treat their pets as well as they do. And they start with ingredient labels.

“Consumers take the health of their pets very seriously,” says Jepson. “While there are pets that need extra support in certain areas like joint health or mood, what is more important for consumers is what a product is free of. Many of these trends are centered on grain-free, preservative-free, raw clean label options. “

As consumers become more educated about nutrition trends and nutritional information in general, they are becoming discerning buyers for their pets. Ingredient suppliers are responding by introducing healthier options and those that have been clinically tested for specific functional benefits.

Substitute ingredients

The pet food market, for example, has long relied on fillers and additives that serve a structural purpose but have no nutritional benefit.

Ronald Figee, Commercial Development Manager of Biomega Group (Hordaland, Norway) says that the sugar alcohol glycerin is one of those ingredients. In pet food, glycerin acts as a sweetener, preservative and binding agent. While Figee recognizes that glycerin is generally recognized as safe (GRAS), he also points out that it does not necessarily provide additional health or nutritional benefits.

Companies like Biomega are stepping in with alternatives. Biomega hypothesized that it could replace glycerin in pet foods with its Salmigo Protect L60 branded hydrolyzed liquid protein product. In 2020, pet food research company Passion4Feed (Sandnes, Norway) conducted an independent study into the development of ingredients in Salmigo to see if the product could mimic the emollient effects of glycerin, says Figee.

“The results concluded that Salmigo Protect L60 offers high digestibility and hypoallergenic benefits, improves the shape and texture of the kibble, significantly improves palatability for cats, and slightly improves palatability for dogs,” reports Figee. “In addition, Salmigo Protect L60 has improved production throughput for manufacturers.”

Figee says pet food reformulation is becoming more common. Pet brands are now trading in certain preservatives, binders, and moisture control agents for nutrient-dense food-grade ingredients that can serve the same structural purpose.

Immune Health for Pets?

Products that support human immune system health are exploding, so it is not surprising that immune system health has recently come to the fore in pet products. While joint health and mobility are still the top concerns for dog owners, immune support and digestive issues are rapidly growing, says Julie Gasper, global portfolio manager for Cargill Health Technologies (Minneapolis, MN).

Cargill’s EpiCor postbiotic line of products has long been established in the human nutrition market. This year Cargill expanded the EpiCor family with the introduction of EpiCor Pets. It’s just another example of ingredients that were historically thought to be “human use” and are now entering the pet area.

“EpiCor Pets is an advanced, natural – as defined by the Association of American Feed Control Officials – immune-boosting product that supports the well-being and vitality of pets,” said Gasper. By increasing the number of beneficial bacteria in the gut, the ingredient helps boost immune and digestive system health.

Trust and transparency are the key for pet owners who increasingly define “high quality pet food” and animal products as natural, recognizable and proven ingredients. “Consumers are hungry for pet food supplements backed by credible research,” adds Gasper. “It’s one of the main reasons we invested in more than a dozen published studies and multiple dog studies” about the company’s ingredient.

Alternative protein

Protein is expected to be a major growth market for animal health in the coming years. Similar to the human nutrition market, alternative protein ingredients are gaining in importance.

Amy McCarthy, vice president of Pet Nutrition at ADM Animal Nutrition (Quincy, IL) says that as consumers switch to a flexible diet for themselves by eating more plant-based foods, they will look to alternative proteins for their pets .

“Owners expect meals to be healthy and nutritious for their four-legged companions, which is fueling a growing interest in alternative ingredients like legumes, yeast, and stale grains in meat-based dog and cat foods,” says McCarthy.

In 2020, market researcher Mintel reported that younger pet owners in particular are interested in plant-based options for their pets. According to the Mintel report, 40% of dog food buyers ages 16 to 24 prefer plant-based dog food, compared with just 21% of dog food buyers ages 55+ .1

With growing interest, says McCarthy, “ADM is also exploring other sources of protein for humans and pets, including mycoproteins from mushrooms and fungi, insect proteins, and fermentative synthetic and cell-based proteins.”

Taking care of aging pets

Consumers purchasing pet health products often seek support for aging animals. As mentioned earlier, joint health remains one of the most popular categories in the pet nutritional supplement market.

Tim Hammond, vice president of sales and marketing for Bergstrom Nutrition (Vancouver, WA), says his company has seen a surge in inquiries for its branded pet ingredient methylsulfonylmethane (MSM), OptiMSM.

“Today, more than ever, premium brands and concerned consumers are placing importance on the safety and origin of the ingredients they make available to their animal companions,” says Hammond. “MSM benefits both active and aging pets by supporting joint health, reducing pain, and improving freedom of movement.”

Skeletomuscular function is also an important factor in pet health, especially as pets age. Ingredients that can help pets maintain muscle health are always of interest.

Recent research shows that a purified algae extract could be a top notch solution. An animal study sponsored by Marinova (Tasmania, Australia) in 20212 examined the effects of Marinova’s fucoidan, a polysaccharide derived from brown algae, on skeletal muscle mass in mice. The mice were randomly assigned to either 1) a control condition with no movement (n = 8), 2) a control condition with movement (n = 10), 3) a fucoidan condition with no movement (n = 10), or 4) a. assigned Fucoidan state with movement (n = 10). The mice in both fucoidan conditions received 400 mg / kg / day fucoidan for four weeks, while the mice in the control conditions received a water placebo. The researchers performed a fatigue test on a motorized treadmill, where the speed was gradually increased. Other tests included a grip strength test and an in situ muscle function test. After four weeks, administration of fucoidan was found to increase muscle size and strength under both exercise and non-exercise conditions compared to placebo.

Krutika Sen, business affairs manager at Marinova, says this study suggests that fucoidan affects skeletal muscle physiology. Marinova is currently working on further research to investigate the effects of fucoidan on muscle maintenance and exercise performance.

“Marinova has identified three animal health markets for fucoidan,” says Sen. “The first is multifunctional ingredients for aging pets. Fucoidan fits this category well. Marinova also sees increased consumption of fucoidan to help combat arthritis and gut health in pets. “

picky parents

Demanding animal parents drive the development of high-quality, healthy and well-researched products. Low-nutrient fillers are rapidly losing popularity as consumers seek transparency and functionality. Organic, GMO and clean label products are still in vogue. And with all of the innovation that is taking place in functional and alternative ingredients, don’t forget the importance of taste / palatability.

Owners consider pets to be family members, says Kristen Marshall, digital marketing manager at Verdure Sciences (Noblesville, IN) and will continue to shop accordingly. “Healthcare products for pets target applications that mimic human counterparts. [These applications include] Joint health and movement, gut and digestive health, stress, mood, immune health, and oral health, to name a few. ”The pet health market often demands flexibility in terms of tolerability, solubility, and dosage of ingredients, she adds, so formulators should be ready be able to change and adapt as needed.


  1. Mintel report. “Four-legged flexitarians: Over a third of UK dog food buyers believe it is good for pets to eat plant-based meals on a regular basis.”
  2. McBean SE et al. “Oral fucoidan improves muscle size and strength in mice.” Physiological Reports, vol. 9, no. 3 (February 2021): e14730
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At 16.27% CAGR, Industrial Hemp Market Accounted for USD 3.91 Bn in 2020 says Brandessence Market Research



PUNE, India, December 3, 2021 / PRNewswire / – According to Brandessence Market Research, forecasts for the hemp industry are on promising path to grow at a promising 16.27% CAGR over the 2021-2027 period. The market forecast for industrial hemp estimates that industrial hemp for $ 3.91 billion in 2020. The growing demand for hemp food products, nutraceuticals, beverages, alternative sources of protein and others remain major drivers in regions like North America.

Legalization of marijuana in 18 states in The United States has increased the promise of an already robust growth in the hemp market. At its peak, industrial hemp has come in $ 45-50 per pound in 2018. The Covid-19 crisis has had a negative impact on industrial hemp and slowed demand. The U.S. Department of Agriculture (USDA) estimates that farmers can produce up to 2 to 12 tons of dry logs per acre. Similar estimates are projected in Europewhere farmers produce 3.6 to 8.7 tons per acre. The USDA also estimated that the variable, fixed, and operator costs were based on $ 286 per hectare for hemp fiber, $ 233 for certified seeds and $ 196 for seeds. While those estimates are ancient, the promising new growth from legalizing marijuana in 18 states is a promising new growth engine for the industrial hemp market. The 2018 US Farm Bill, which removed hemp from a controlled substance list, also promises a new opportunity for growers around the world to join the industrial hemp market.

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Industrial hemp market: an overview

While marijuana-based products have fueled some frenzy for hemp production, these estimates also remain misleading. On the one hand, due to the economic downturn, marijuana sales have not grown as high as initially thought. In addition, conventional uses of industrial hemp, including textiles, paper, rope, clothing, plastics, paints, biofuels, insulation, food, and animal feed. Industrial hemp is also increasingly used in building materials, personal care cosmetics, etc. It is also believed that the traditional uses of hemp in medicine were widespread Asia Pacific, and other regions. In addition, the ban on hemp items led to the destruction of ancient knowledge regarding the use of hemp products. Despite the tremendous damage to its reputation, hemp seeds are widely recognized as a good source of protein, fat, and high nutritional fiber. Similarly, traditional oriental medicine has used hemp for the treatment and prevention of diseases for thousands of years. The growing interest in hemp in major food categories such as nutraceuticals is expected to fuel the growth of the hemp market over the 2021-2028 period. The growing demand for hemp products to treat depression remains a major driver along with several other key benefits of industrial medical hemp.

The USDA also announced crop insurance and incentives such as farm loans for the growth of the hemp market. In the midst of a historic economic downturn, this led to a significant oversupply. However, the USDA and industry experts believe the outlook for the hemp market remains optimistic. For example, the USDA found that hemp production remained at zero in most parts of the US in 2014, while it rose to nearly 90,000 acres in 2018. Likewise, the licensed hemp growers were no more than 300 in 2014, which rose to over 3,500 by 2018.

Segmentation analysis of the Industrial Hemp Market

By product

After application

  • Animal welfare
  • food and drinks
  • paper
  • construction materials
  • personal hygiene
  • textiles
  • automobile
  • furniture

Industrial Hemp Market: Competitive Analysis

The industrial hemp market is a fragmented, competitive, and innovative landscape. As industrial hemp production becomes a new growth opportunity, experimentation with foods, cosmetics, and building materials made from hemp continues to increase. Some of the key players in the industrial hemp market are CBD Biotechnology Co, Marijuana Company of America Inc, Botanical Genetics, LLC, Terra Tech Corp, American Cannabis Company, Inc., LLC Marijuana Company of America Inc. HempMeds Brasil Terra Tech Corp, LLC American Hemp Hemp, Parkland Industrial Hemp Growers Cooperative Ltd., Botanical Genetics, Inc, HempFlax BV Industrial Hemp Manufacturing, Boring Hemp Company Plains Industrial Hemp Processing Ltd. Ecofiber Industries Operations Valley Bio Limited

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Industrial Hemp Market: Key Trends

  • Hemp seeds will represent the strongest growth in the hemp market in the near future. Hemp seeds accounted for over 40% of total sales in 2020. The growing demand for hemp seed cake, the demand for hemp oil, and the growing demand for hemp nutraceuticals remain the main drivers of this growth. In addition, hemp oil is growing in a growing range of everyday products, including personal care, foods and beverages, animal feed derivatives, and personal care products.
  • The hemp fiber is expected to continue its promising application in new areas such as paper, home textiles, insulation materials, building materials, auto parts and composites. Hemp fibers are loaded with hemicellulose, with high absorption capacities. These make them ideal for textile applications. This application remains one of the strongest growth areas for hemp manufacturers with new niche growth in areas like the automotive industry. The manufacture of electric vehicles and the increasing demand for mile-long automobiles have led automakers to launch new products to make lightweight automobiles. Hemp remains a growing prospect for new car interiors as well as automotive parts.
  • Hemp weed or shives is a short fiber of wood extracted from industrial humps. This fiber is inexpensive and, thanks to its highly absorbent quality, promises a wide range of uses for new applications such as animal litter. The material promises high absorbency, ideal for soaking animal urine and promises to hold four times its original weight.
  • CBD is gaining traction as an acceptable treatment for clinical depression and anxiety. This research is still in the primary stage and is often in preclinical evidence. However, the research is consistent with the traditional attraction of hemp or CBD properties as neuroprotective, anxiolytic, pain reliever and anti-inflammatory, anti-epileptic, anti-asthmatic and anti-tumor properties. The conventional use of hemp in Asia Pacific as medicine and the increasing use of industrial hemp in the treatment of ailments such as depression, among other things, remains a great promise for the growth of the hemp market.

Industrial Hemp Market: Regional Analysis

The industrial hemp market promises a robust forecast in North America Region. The highest growth is expected for this region in the forecast period. Marijuana legalization remains a promising horizon in this market; with a growing number of people in the US remaining optimistic about recreational use. In addition, research into industrial hemp applications, including medical, nutraceutical, food and cosmetic products, is growing.

Demand for industrial hemp in regions such as the Asia-Pacific region also remains robust. Asia Pacific Home to various regional herbs and promises robust growth for natural food ingredients. The growing demand for industrial hemp in the densely populated region remains a bright spot in the industrial hemp projections.

North America


  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Sweden
  • Netherlands
  • Turkey
  • Switzerland
  • Belgium
  • Rest of Europe

Asia Pacific

  • South Korea
  • Japan
  • China
  • India
  • Australia
  • Philippines
  • Singapore
  • Malaysia
  • Thailand
  • Indonesia
  • Rest of APAC

South America

  • Mexico
  • Colombia
  • Brazil
  • Argentina
  • Peru
  • Rest of south america

Middle East and Africa

  • Saudi Arabia
  • United Arab Emirates
  • Egypt
  • South Africa
  • Rest of MEA

Get full access to the report:

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Cannabidiol Market Size: By Type (hemp-derived type, marijuana-derived type), by application (pharmaceutical industry, food industry, cosmetic industry), forecast 2021 to 2027

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I-Factor is our guaranteed seal to always give our customers an edge over the competition. This knowledge platform provides real-time updates on key economic indicators, the competitive landscape, changing demand, trends, customer-specific regional insights and more. The platform visualizes important data points in order to make decision-making agile, trustworthy and holistic. Sign up for the free trail here @

Brandessence Market Research & Consulting Pvt. Ltd.

Brandessence Market Research publishes market research reports and business insights created by highly trained and experienced industry analysts. Our research reports are available in a wide variety of industries including aerospace, food and beverage, healthcare, ICT, construction, chemistry, and more. The Brand Essence market research report is best suited for Executives, Business Development Managers, Marketing Managers, Consultants, CEOs, CIOs, COOs and Directors, Governments, Agencies, Organizations, and Ph.D. Students. We have a delivery center in Pune, India and our sales office is in London.

Blog: Top 5 Air Purifier Manufacturers in the World Market

Mr. Vishal Sawant
E-mail: [email protected]
E-mail: [email protected]
Company sales: + 44-2038074155
Asia office: +917447409162

SOURCE Brandessence Market Research and Consulting Private Limited

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CBD Kratom Heads West in New York City



NS. LOUIS, December 3, 2021 / PRNewswire / – CBD Kratom will open its fifth New York City Store at 2039-B Broadway on the Upper West Side with a soft store opening scheduled for today, 3rd of December followed by an official grand opening event on 10th of December. CBD Kratom is the largest privately owned cannabis and kratom retail chain in The United States.

CBD Kratom looks forward to planting roots in the Upper West Side and joining what is considered one of them New York City best neighborhood.

“The iconic Upper West Side is an ideal neighborhood for us as we continue our expansion into New York City“Said Ocean Cohen, Director of Retail Growth and Development at CBD Kratom. “By adding THC-O to our line of products along with a store in the Upper West Side, we can reach even more people who are looking for wellness solutions. The neighborhood has a relaxed atmosphere and customers will find the same welcoming atmosphere in our store. “

CBD Kratom entered the new York Market on April 20th, the official holiday of the cannabis industry. The company now has branches at the following locations:

  • Chelsea on 20th of April
  • Lenox Hill in the Upper East Side May 20th
  • Flatiron in the Flatiron District on October 1
  • Midtown Times Square on November 4th
  • Upper West Side 3rd of December

With five locations already, CBD Kratom is huge New York City The expansion is far from complete, with three more stores scheduled to open in SoHo, the Financial District and the Upper East Side in early 2022.

Since opening its first store in 2016, CBD Kratom has expanded rapidly with 47 locations in six major cities across the country: Chicago, Dallas, Houston, New York City, Philadelphia and St. Louis. The company offers more than 600 cannabis products, including CBD, THC-O, CBG, other cannabinoids and more than 50 types of pure kratom and specialty kratom products.

Known for their excellent and bespoke customer service, the fully trained staff at CBD Kratom help customers find the right products for their specific needs.

“Grow ours New York City The footprint is critical and the Upper West Side gives us a significant increase in reach and visibility, “said Cohen.” It’s a diverse neighborhood that attracts a lot of people and we look forward to introducing ourselves and our products to them. In our branches we make sure that everyone finds their fit so that they can sleep well, wake up well and live well. “


CBD Kratom aims to help customers live healthy and fulfilling lives. With a wide range of products including edibles, topical creams, oils, skin care and pet treats, customers are guaranteed to find the right product for their individual needs. CBD Kratom has 47 retail locations across the board Chicago, Dallas, Houston, new York, Philadelphia, and St. Louis. Visit for more information.

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Access to medicinal cannabis an issue for both patients and suppliers



OPINION: I was lucky enough to spend a few days in the South Island last week, translating an old car from Timaru to Wellington.

Not only did I get to enjoy some of the South Island’s god-given macadams in a 40-year-old GT car, but I also gave myself the chance to stop by some old friends. One of them was Dion, an old family friend who lives in a senior village outside Christchurch.

Dion led an active life and spent 50 years farming in Canterbury and the highlands. He’s a good rider and an even better fisherman, which he did for the next 20 years.

From the rakaia salmon to the monster trout at Benmore and Whitebait Runs in Haast, he survived two wives and had to move to a senior citizen village a few years ago at the age of 88 and suffered from back pain and arthritis physical life as a result of his life.


With the help of donations, Karen and Adam Jeffries buy medicinal cannabis products to help their daughter Zoe control her seizures. They were shocked by some of the prices charged. (Video first released on December 4, 2020)

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But what was really difficult for him was the loss of his independence. He made a poor invalid. This resulted in him suffering from panic attacks and high blood pressure. With the help of a few professionals, he tried a variety of antipsychotics to catch up with him. But the side effects were harsh and they didn’t seem to work.

He suffered a panic attack earlier this year when a couple of younger friends visited him. One of them took cannabidoil (CBD) to help her sleep and offered Dion a dropper of the olive oil-like compound.

Doctors are still very careful about prescribing CBD oil.


Doctors are still very careful about prescribing CBD oil.

Although Dion had always enjoyed Speights and a bottle or two of Highland Park, he had never tried cannabis (in any form) in his life. But he thought “what the hell” and stuck the pipette full under his tongue.

Within minutes he began to calm down and control his breathing. He guesses that it was like the scary fog cleared and the sunlight came through.

Dion then went to get some CBD oil. The nursing home was prudent and uniformed. So he went to his doctor. She was also careful as she had never prescribed anything before.

She was in good company. According to the New Zealand Medical Journal, 79 percent of New Zealand family doctors have concerns about prescribing medical cannabis. And it’s not surprising.

Medicinal cannabis plants grown in a high security facility.


Medicinal cannabis plants grown in a high security facility.

Doctors have little solid research on the benefits of CBD oil (or tinctures or creams) and have a legal and ethical obligation not to cause harm.

Dion then spoke to the local chemist. He was surprised to find the chemist was happy to supply it after finding an approved supplier shortly after the medical cannabis program went into effect last April.

An old hippie neighbor at the nursing home told Dion she could pair him up with the local “green fairy”, but that sounded questionable. And Dion is not a seedy man.

In the end, he found a doctor in Wellington who was among the 21 percent of doctors who were happy to provide medicinal cannabis to patients, and he specifically thought that CBD oil could help Dion and not negatively affect the other drugs that he took, would react.

Mike O'Donnell:

Kevin stent / stuff

Mike O’Donnell: “According to the New Zealand Medical Journal, 79 percent of New Zealand general practitioners have concerns about prescribing medical cannabis.”

A Zoom consultation then resulted in the CBD doctor writing to Dion’s doctor and the nursing home endorsing an initial 25 milliliter bottle. And finally Dion got his dope bottle.

The good news is that it assumes it will work and with no side effects. The bad news is that this process took most of three months to complete.

This is bad for the patients and bad for a young local industry in which around 40 companies are trying to gain a foothold.

If you or someone you know thinks that CBD oil could help with pain management, mental health, or insomnia, what’s the best approach? From what I’ve been able to find out, there are four basic steps.

Do your research first. Find solid evidence that CBD (in a specific format) combats the symptoms or the cause of the disease. Also speak to local pharmacies to confirm they have access to the products.

Local medical cannabis company Ora Pharm offers an online portal that is helpful for making evidence-based decisions about the use of medical cannabis. There’s also a pretty handy app out there for incorporating CBD oil into your overall health care routine.

Second, email your GP with the results of your research and your desire to test the drug. Note that for a year now, medical cannabis in the form of CBD has been able to be prescribed for medical conditions. Make it clear that you are not looking for products that contain THC.


The cultivation of dope follows New Zealand-based medical cannabis company Rua Bioscience.

Third, make an appointment with this family doctor to clarify your case. Probably a double appointment so that the discussion is not rushed. Everything is going well, they will agree to a little test so see how it goes.

If your general practitioner is not convinced that it is in your best interests, find another general practitioner. Right now I can’t find a website that will do this for you. So you have to do a little research online or chat with the Medical Cannabis Council.

He’s no fool, but dear old Dion thinks this stuff works. And he’s not the only one.

Now the only thing left is for the system to normalize to ensure that patients receive the benefits and that the young local industry can go on and thrive.

– Mike “MOD” O’Donnell is a professional director, writer, and host. His twitter handle is @modsta and he prefers Highland Park Hooter.

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