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Michigan couple’s CBD business blooms naturally, with holistic healing at its heart



LANSING, MI – For Bryan Madle and Sarah Birney, the CBD industry is all about taking a natural approach to a happy, healthy, and pain-free lifestyle.

The man-woman team, whose relationship began when they were studying at Western Michigan University in Kalamazoo, worked as supervisors in the marijuana industry. They went all out with CBD as soon as the 2018 Agriculture Act removed hemp from the list of state-controlled substances in December of that year.

Within a month, Birney and Madle brought Blooming Botanicals out of a family-owned Lansing laboratory offering a variety of oils, ointments, and other products that can relieve anxiety, stress, pain, and more.

For both of them it was a natural development that arose from their passion for ecological sustainability and holistic health.

The two – who have known each other since attending Okemos High School – began dating when Madle was studying environmental research management at Western Michigan University in the late 2000s and Birney was participating in the school’s nutrition and dietetics program.

While Madle was graduating from WMU, Birney left the school’s dietetics program and turned to a more holistic approach to healing.

“I’ve always been interested in health and wellness since I was 8 years old; Food, for example – try to understand, ”said Birney. “I went to dietetics school to learn about nutrition. I was told I was working in a hospital getting people low-fat yogurt and they were so far off their way, but that was really all I had. I didn’t want this to be my reality.

“I thought there had to be a better way to help people before they get sick.”

Birney left the program and enrolled at the Kalamazoo Center for the Healing Arts, where she studied massage therapy and “learned how the body works, how energy works, and how healing specifically works”. This led her on a path that ended at the Institute for Integrative Nutrition in New York, where she and later Madle studied health coaching and prevention.

Equipped with this newly gained knowledge, the duo moved to Costa Rica in 2015, where they have been visiting every year since 2009. While in Central America, the couple spent the next year studying superfoods. Upon their return to the Lansing area, the couple began working as health coaches while continuing to work as licensed nurses in the medical marijuana industry.

When work on the Farm Bill began in 2018, the couple educated themselves in the non-psychoactive components of cannabis’ cousin, hemp.

Related: “Sky’s the Limit” for growing hemp in Michigan

“It matched our background really well, and we just had this happy moment being the business owner, husband and wife together,” said Madle. “As the ways and laws changed to make it legal, we were able to unite our backgrounds on health, sustainability and cannabis in a kind of one-stop shop for a therapeutic product for our audience that we had already developed.”

For Madle, CBD has achieved the “triple bottom line” and offers economic, social and environmental benefits.

“The plant itself has so many more uses than just the medicinal component and what it does for the soil and crop rotation,” he said.

And while the environmental components wowed Madle, it was the health components that drew Birney.

“One of the first questions I asked was why is this helping so many different people? Is it a snake oil? The same things other people ask, ”Birney said. “That’s a great question and I wanted to know how it worked.”

These questions led to seminars and research, as well as conversations with doctors, that resulted in an understanding of how the endocannabinoid system works in humans and how CBD receptors work to relieve everything from pain to anxiety to depression.

All in all, the couple launched a line of full-spectrum herbal-infused CBD products designed to stand out from some of the big players who had already saturated much of the market.

So while many of the bigger brands and other startups were doing nothing but ordinary white labeling or using the same ingredients as the other products on the market, Birney and Madle went their own way, focusing on healthy and synergistic natural additives vs. artificial. This includes using salmon oil in their pet oil to using non-GMO, vegan ingredients in their non-psychoactive CBD oils.

They also decided to focus on transparency and placed QR codes on their products so consumers could scan their product and see test results to be sure they were buying a legitimate product.

Related: MLive Investigates CBD Claims As Unregulated Products Inundate Michigan

“We just wanted to stay true to our passions and bring in what we studied in our childhood and abroad, herbs and superfoods, and develop some very unique products right from the start,” said Madle. “We were also very picky about wholesalers, which I think helped validate the brand in some ways.

“We want to be in places where the guests and staff are health conscious because we want them to represent the band and answer questions about our product. For example, you will not buy medication or obtain a trustworthy opinion on a product at a gas station. “

Birney and Madle have no plans or desire to run their own physical store as they have the ability to reach people online and work with wholesalers across the state. But their products can be found in a growing number of select Michigan supply centers, including Herbology and KKind in Kalamazoo, Lake Effect in Portage, Rare in Muskegon, and numerous locations in Ann Arbor and Lansing.

Products can also be ordered online at, which also has fun recipes such as CBD mocktails, hummus and smoothies and the like.

Portion of all purchases will be donated to the Association Community Carbon Trees, an organization fighting climate change and deforestation in Costa Rica while providing wildlife corridors and growing biodiversity habitats in a country that Madle and Birney have close ties to.

The couple also work with a variety of other nonprofits that are close to their hearts, including the Last Prisoner Project, which focuses on cannabis justice reform; Backline, which provides mental health services to music industry professionals; and recently The Trevor Project, which provides crisis intervention and suicide prevention to members of the LGBTQ + community under the age of 25.

“We’re always looking for good organizations to do the job they claim to be at the community level and beyond,” Birney said.

As they continue to grow, Blooming Botanicals plans to introduce a CBG tincture later this summer. CBG, also not psychoactive, has been used to help people with GI problems and increase energy levels, Madle said.

Additionally, the couple are currently working on licensing agreements and plan to commercialize medical and recreational marijuana lines later this year, with the same mission of focusing on holistic products. The company, which currently sources all of its hemp from Colorado, plans to partner with another licensed grower in Michigan for its cannabis, Madle said.

To keep up with business, follow Blooming Botanicals on Facebook or Instagram. Madle and Birney will also be talking about their products and handing out free samples at an upcoming Dealer Day in Kalamazoo. The event will take place on Saturday, July 10th, 1 pm-5pm at Herbology, 1986 S. Sprinkle Rd.

In addition, the couple will be on-site at the Lighthouse Provisioning Center, 704 S. Garfield Ave., in Traverse City on July 24th as the center celebrates its one year anniversary. Blooming Botanicals will also be present at the Barefoot & Free Yoga Festival taking place August 7-9 at Proud Lake State Park in Commerce.

Also on MLive:

Whitmer bans government funding for conversion therapy for minors and calls for the practice to be banned in Michigan

Man who served more than 20 years in the marijuana case has been sentenced to commutation by the governor

Michigan’s Lindsay Lou brings music and mental health awareness to the virtual stage

KKind: Kalamazoo’s first leisure marijuana shop opens despite the coronavirus

Herbology expands into recreational marijuana sales at the Kalamazoo site

Michigan’s new law doesn’t mean veterinarians will prescribe marijuana to your pets

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ASA rules unfavourably towards CBD oil’s immune health supporting role



In the presentation for ProLife CBD Oils, the UK company also claimed that the product was beneficial to general well-being and the immune system, which also means that it has been approved by the Food Standards Agency.

In response to the ASA’s ruling, Gemporia said they were unable “to substantiate the claims or to demonstrate that they are approved claims on the UK Nutrition and Health Claims Register (NHC) (the NHC Register). “

The company added that it assumed the products would be allowed to be marketed because a novel food application had been submitted to the FSA.

All references to this were based on this assumption, adding that they misunderstood the context.

Redditch-based Gemporia admitted having violated the Code on all counts and said their future advertising would comply with the Code.

Presentation details

The ad was specifically a 48-minute teleshopping presentation that aired on Jan.

Throughout the presentation, speakers made claims, including from field reports of the benefits of CBD oil, suggesting that the product could relieve pain and chemotherapy-induced nausea.

The presentation also discussed the requirement that CBD products must be registered with the FSA, saying, “… you have the Certificate of Analysis here and the stability report check … everyone has to have it” and “… what they say is anyone who has submitted their application before the deadline allow them to proceed because they have spent the money and tried and you hope that when they have done so they are confident “,

They continued, “… all this UK regulation just happened, a lot of companies can’t even bring you CBD right now because it doesn’t qualify for quality.”

“We always had the quality; we didn’t have to change anything “and” … this quality certificate and all ticks were always there. “

In support of their decision, ASA said the products were still being tested by the FSA and the novel food application process took into account factors other than the quality of the product.

They concluded that the ad “misrepresents the requirements for novel food approval and misleadingly implies that ProLife CBD Oil products have been approved, endorsed, or approved by the FSA.”

Prevents, treats and cures diseases

ASA’s assessment also assumed that consumers understood that the presentation said ProLife CBD oils could help with the medical conditions mentioned in the slides, testimonials, and speakers.

“We concluded that the claims implied that the product was a food that prevented, treated or cured a human disease, which was prohibited by the Code,” they added.

We thought viewers would understand the claim “helps your immune system” to mean that the CBD in the product would help the immune system function effectively.

“The claim was therefore a specific health claim that is not entered in the NHC register and therefore violates the code.

The other claim, “Helps general well-being”, was also considered to be a general health claim that had to be accompanied by a specific approved health claim related to CBD.

However, since there were no approved health claims for CBD, this claim also violated the code.

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Feds highlight cannabis research barriers (Newsletter: October 26, 2021)



TX Delta 8 ban survives first judicial challenge; Top NV Legislators: Feds Must Legalize Marijuana; Psychedelics grants awarded

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In a new report from Marijuana Moment, the National Institute on Drug Abuse briefed the House and Senate Budget Committees on how the restrictive status of cannabis in Appendix I can “hamper critical research … or prevent scientists from pursuing such work”.

  • NIDA also told Congress that scientists fail to study the marijuana consumers actually buy from pharmacies “may hinder the study of the health effects of products that individuals use in the real world.”

A Texas judge turned down an initial motion to block regulators’ ban on delta-8 THC from hemp. The case will be retried next month.

Nevadas Assembly Speakers pro tempore wrote a comment extolling the state’s success in regulating marijuana in a “fair and business-friendly setting” – but said that state legalization was needed to “take this work to the next level”.

the Plant Medicine Coalition announced that it has awarded approximately $ 50,000 in grants to support a variety of psychedelics projects – including one to combat “abuse and predatory behavior in herbal medicine circles”.


the White House National Drug Control Policy Office released details of a new drug control strategy between the US and Colombia.

A Federal Court of Justice Will determine whether to reimburse Missouri medical cannabis sales of $ 166,000 confiscated in transit in Kansas.

Majority Leader in the Senate, Chuck Schumer (D-NY) tweeted about moving to New York to clear up previous marijuana convictions, saying, “I’m proud to see NY take this step. And I’m working with @SenBooker & @RonWyden to pass our Cannabis Administration and Opportunity Act to end the marijuana ban, pass criminal law reforms, and undo the harms of the war on drugs at the federal level. “

Representative Dave Joyce (R-OH) tweeted: “Americans in a majority of states, in both red and blue, have voted to pass sensible cannabis reforms. I encourage my colleagues to respect the will of their voters and the rights of their states and to work for these reforms at the federal level. “


Pennsylvania Governor Tom Wolf (D) tweeted: “We are working on legalizing marijuana in Pennsylvania. In the meantime, let’s pardon marijuana offenses as soon as possible. ”Separately, Democratic candidate for governor Josh Shapiro, currently the attorney general, tweeted, “It is time to legalize marijuana. To regulate and tax it. But let me be clear: we need to clear the records of those who served sentences other than legalization for possessing small amounts of marijuana. That is the way to justice. “

New Jersey Governor Phil Murphy (D) tweeted, “We have brought four new industries to New Jersey – offshore wind, film and television, marijuana, and sports betting. These industries will bring thousands of well-paying jobs to the Garden State. “

Illinois’s The lieutenant governor held a meeting on a cannabis tax-funded grant program.

Florida Democratic gubernatorial candidate Charlie Crist, currently Congressman, tweeted a video of himself speaking of his support for the legalization of marijuana.

Maryland Democratic attorney general candidate Anthony Brown, currently Congressman and former lieutenant governor, promoted his previous work on decriminalizing marijuana.

Connecticuts The House of Representatives minority leader received an award from the prohibition organization Smart Approaches to Marihuana.

the South Dakota The legislature’s preliminary marijuana study committee will meet on Wednesday.

the Massachusetts The Supreme Court agreed to hear a case over the validity of a local ban on the sale of marijuana.

A Virginia The judge defended his detention of a woman who admitted smoking marijuana the day before before testifying against her alleged domestic violence perpetrator.

Oregon The Department of Agriculture is recruiting volunteers to serve as temporary commissioners in the new Oregon Hemp Commission.

Colorado Regulatory agencies approved additional pesticides that can be used on cannabis.

New Mexicos The Department of Agriculture tweeted about a state hemp poll.

Texas Regulators released an updated list of registered hemp laboratories.

West Virginia Regulators will be hosting events next week to enroll patients with medical cannabis.

Marijuana Moment pursues more than 1,200 cannabis, psychedelics, and drug bills in state legislatures and in Congress this year. Patreon backers who have pledged at least $ 25 per month will have access to our interactive maps, charts, and hearing calendar so they don’t miss any developments.

Learn more about our marijuana bill tracker and become a Patreon supporter to gain access.


Oakland, California Regulators have referred some social equity marijuana licensees to the city’s collections department after defaulting on loans.


India The Union Ministry of Social Justice and Empowerment recommends decriminalizing drug possession.

Canada The Mexican Embassy tweeted, “Hemp seeds are known as #superfoods because of their many health benefits. Hemp can help care for your skin, control sugar levels, and maintain healthy cholesterol levels. “

The Chief Police Constable in Cleveland, Yorkshire, England posted a comment calling for an end to the war on drugs.

A former guernsey The Prime Minister said it was time to legalize marijuana.


A study of more than 100 cannabis samples showed that “Sativa and Indica-labeled samples” genetically indistinct on a genome-wide scale. “

A review of research on adolescent marijuana use found that the “lifelong prevalence of Vaporizing cannabis doubled from 2013 to 2020 (6.1% to 13.6%), consumption in the last 12 months doubled from 2017 to 2020 (7.2% to 13.2%) and the 30-day prevalence of Cannabis vaping increased sevenfold from 2013 to 2020 (1.6.). % to 8.4%). “


the Alliance for Drug Policy seeks several positions including a manager of “Drug Market Reform Strategy and Government” and a coordinator of California’s drug decriminalization efforts.

the Tax foundation criticized a voting initiative in Colorado to raise marijuana taxes and use the proceeds to fund educational programs.

the Vermont Cannabis Equity Coalition Recommendations issued to regulators.


A Florida judge one-sided with Leafly Lift regulators’ ban on using third-party apps to order medical cannabis.

MedMen Enterprises Inc. has a new Chief Operating Officer.

Cresco Labs announced that its Social Justice Summer Initiative raised more than $ 250,000 for judicial reform organizations and supported the extermination process of more than 1,000 people with marijuana criminal records.

Many top Wall Street banks discontinue marijuana testing prior to hiring.


Lil ‘Kim introduces a cannabis brand.

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Columbia Care partners with international superstar Pitbull to launch N2P, a new line of full spectrum CBD wellness products — Greenway Magazine



Designed for those with a health and wellness focus, the new line harnesses all of the power of the hemp plant for an enhanced experience and is now available online and at select Columbia Care pharmacies

Columbia Care Inc. (NEO: CCHW) (CSE: CCHW) (OTCQX: CCHWF) (FSE: 3LP) (“Columbia Care” or the “Company”), one of the largest and most experienced growers, manufacturers, and distributors of cannabis and from Hemp-derived CBD products in the United States and international superstar Pitbull today announced the launch of N2P – a new line of high-quality, full-spectrum CBD products for those looking to incorporate CBD into their health and wellness routines. N2P tries to change the negative perception of CBD products and to put the potential of these products in a positive light, what N2P stands for: negative to positive.

“We are committed to changing the way people talk about CBD and offering a line of products that people can trust and expect to get the best experience possible,” said Jesse Channon, Columbia Care’s chief growth officer. “We are because of his passion entered into a partnership with Pitbull for CBD and its high quality. Together we are working to introduce premium full-spectrum CBD products for customers who are passionate about health and wellness, but also for those who are curious about CBD and have not tried it before – we want everyone to be able to change negatively too positive. “

The N2P product line has been formulated with quality in mind. These products are made from natural hemp grown in the USA and are specifically designed to use the plant’s full potential to support daily well-being, such as: The first product offering includes lip balms, ointments, tinctures and sour gums. Chocolate products will hit the market later in 2021.

“I am honored to be partnering with Columbia Care to announce our new line of CBD, N2P (Negative to Positive),” said Armando Christian Perez (Pitbull). “N2P is an all natural, high quality product that is geared towards the therapeutic benefits of CBD. It’s designed to help clients stay focused, positive, and feel at their best. Our goal is to change the perception of the health and wellness benefits of CBD products. We look forward to sharing N2P with fans around the world, Dale! “

At the start, the N2P line includes:

  • 3-pack Pina Colada lip balm (150mg CBD, 50mg per balm)
  • 2oz Relief Ointment (250mg CBD)
  • 1oz star fruit tincture (1,000 mg CBD, 33.3 mg CBD per serving)
  • 30ct. Gums (750 mg CBD, 25 mg per gum)

N2P products will be available to purchase online in select states at and at select Columbia Care pharmacies in Delaware, Maryland and New York. They’ll also be available at The Green Solution pharmacies in Colorado later this year.

About Columbia Care

Columbia Care is one of the largest and most experienced breeders, manufacturers, and providers of cannabis products and related services licensed in 18 US jurisdictions and the EU. Columbia Care operates 130 facilities including 99 pharmacies and 31 cultivation and manufacturing facilities, including those under development. Columbia Care is one of the original medical cannabis suppliers in the United States and now provides industry leading products and services to both the medical and adult markets. In 2021, the company launched Cannabist, its new retail brand, and created a national pharmacy network using proprietary technology platforms. The company offers products made from flowers, edibles, oils and tablets, and makes popular brands such as Seed & Strain, Triple Seven, gLeaf, Classix, Press, Amber and Platinum Label CBD. For more information on Columbia Care, please visit

Beware of forward-looking statements

This press release contains certain statements that constitute forward-looking information within the meaning of applicable securities laws and that reflect the company’s current expectations about future events. The Company has made assumptions about its ability to execute brand and product initiatives that, while deemed appropriate by the Company, may prove to be incorrect and subject to known and unknown risks and uncertainties that will lead to actual results, performance or accomplishments The company could differ materially from those expressed or implied in any forward-looking information. Securityholders should review the risk factors discussed under “Risk Factors” on the Columbia Care Annual Information Form dated March 31, 2021, filed with the applicable Canadian securities regulatory authorities on SEDAR at and described from time to time in documents submitted by. the company will be filed with the Canadian securities regulators.

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