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Vital Real Estate Marketing Strategies for Realtors in 2021 – Online Free Press release news distribution



Dallas, TX, USA, 07/19/2021 / Brand History – KISS PR /

The real estate market is a productive business that never becomes out of date. Of course, like any business, real estate has its good times and bad. An extreme collapse in this business as well as in the entire global economy occurred in 2008. From then on, the past year left its mark and lasting results as well as financial losses at numerous real estate companies. Still, with a short time and effort, everything could be changed.

Unless you are a real estate specialist and you don’t have a lot to do with this business, it’s far from the apocalypse. The advancement of the internet offers you countless opportunities to advertise and market your real estate that you could not even imagine.

The way it is, the competition from the internet is much more down to earth and it is important to find a path and alternative marketing strategy that will isolate you from the rest. With a little effort, your property can also take a vertical direction and give you an edge that you can imagine. In order to better achieve the implementation goals, we provide you with 5 simple and effective broker marketing ideas that you can use to try something new in 2021.

1. Use social networks

Instagram and Facebook have gained incredible popularity in the past year and a half. Individuals had to invest more energy in their warm home, so a large proportion of them would look for exciting content on Instagram during their work break. An ideal approach to free advertising is through these social networks. What are the benefits, aside from the insignificant expenses? Your professional photos and recordings can be attached and posted on the most popular social media platforms.

Use social networks

You have no limit on the number of people who follow you and learn more about your property. With the help of hashtags, you want to get closer to the objective collection of people who are likely to love your article. Direct communication with customers is just as plausible as providing more meaningful information, identified with the contact number, the area of ​​the property, the location, etc. Typically, if you have to go beyond that, you can pay for an ad on these networks and get in touch with a larger number of people who are interested in your office.

2. Rate the competition well

Do you want to stand out from the competition? Obviously! Anyway, would it be a good idea to step on them and control them in order to gain popularity? No chance! See the challenge as a healthy competition from which you can familiarize yourself with a lot and work on your offer. What marketing advances are they making use of? In what places would they say they are advanced? Who are your objective customers? These and numerous different inquiries provide you with answers with which you can easily work on your offer.

3. Create a Google My Business account

Another exceptionally productive internet hack is Google My Business. This free website enables you to educate huge numbers of people about your property effectively and easily. By entering a lot of information, you are giving important information to customers and helping them choose your property.

4. Take professional photos

For what reason do photos defeat all visitors to our overview? A potential buyer’s primary experience with your property is right through the photo. They should be professional, pleasant, and easy on the eyes. You should fully show the customer every patch of your property and highlight the best parts in it.

Take professional photosTake professional photos

If the customer is so interested in the photos that he dedicates a snapshot of his attention to them and does not look for another item straight away, that implies that you have the right thing. Likewise, the use of robots is a real hit on the planet these days. With a robot, you can take a picture of your exterior from a different point and give more visual information about your garden and surrounding elements.

5. Advertise in local newspapers

Whether you live in a city or a humble community, ads in neighborhood newspapers are always a decent marketing effort. At no cost and you will contact numerous people who live in your city. Anyone looking to buy a property in your area will be at the booth buying a newspaper or opening their website and researching the property segment.

Great feedback from your previous visitors is a great marketing strategy that will help you stand out from the competition. After looking at photos of your property and reading through all of the information given, potential buyers will no doubt ask about your previous clients’ criticism. If the surveys are acceptable, you are more likely to find a new job. Work on it and give your customers extra attention.

This vital action has a real hit in the world today. Many are on their way to participate in this profitable business in order to make money. Be that as it may, an enormous number of them are still unsure whether and what they are polluting. Stand out from them too, read the tips we have given you and we are confident that you will soon shine exceptionally in the real estate field.

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Real Estate News

Jim Valentine: Niche areas of real estate



Jim Valentine on real estate

Monday, September 27, 2021

Most people are familiar with residential real estate, but there are many other niche areas of business that are emerging and requiring maintenance. To work in such a niche area requires specialized knowledge, training, and knowledge that a broker must have in order to function properly in that area.
Much like a doctor, auditor or lawyer, all of them can do the general practice tasks, ie – sell a residential property, but when it comes to the specialist areas, one should turn to a specialist.
One area that many realtors try to operate without knowledge of ownership is vacant land. There are many aspects of real estate transactions that must be considered in order to properly serve the customer. They range from floodplain issues, surveying issues, access, zoning, and soils to deed restrictions and government restrictions. To ensure that you can use the land the way you want and improve it within your planned / hoped for budget, the best thing to do is to contact a land specialist.
Many brokers encounter water rights when selling residential properties. It can be incorporated into the property one way or another, but a proper understanding of the potential uses and benefits of owning water is not always understood or explained. Some areas are developed in such a way that the water rights associated with the property cannot be delivered, i.e. surface water rights. If you have a home well, you can use up to 2 acres of water annually, but there are limits to how that water can be used for domestic use only. Can You Drill A Home Well If You Have A Lot In Nevada? In most cases, yes, but not always.
More about water, you have to know the status of water rights. Groundwater rights that have not been used for five years or more expire. Not automatically, but dependent on it. In relying on the water for your intended use, you should better understand the state’s position on the water you are buying. Is the water polluted? It could be encumbered separately from the rest of the property. In Nevada, water is a property and can be used to generate or complete a 1031 exchange. If you are dealing with water, contact a specialist or seek advice from a water law attorney or engineer.
BIA Allotment Properties are properties held in trust by the U.S. government on behalf of their Native American owners. They have mixed federal protection status while being private property. Dealing with allotment property requires very special knowledge that only a few brokers have. Be careful because you are playing in a different legal arena there.
Commercial and industrial ownership is widespread, but actually another area of ​​specialization. There are numerous excellent commercial / industrial agents in Northern Nevada, make use of them. Don’t try to give your nephew a home seller a chance if you don’t have the knowledge to guide him. This niche has its own vocabulary and standards of practice.
Note that a Nevada state business broker license is required to sell any business opportunity. Brokers can sell businesses if they are also selling the property, but if you are buying a business you should be looking at a business broker. The business of a ranch or farm is a different matter. They are complex as they involve understanding the various real estate components, including the ever-vital water rights, as well as plants, livestock, farms, pests, pests, weeds, and more. It’s a fun and challenging real estate niche, but very few are well trained and knowledgeable to properly serve their clients in the field. Get a ranch real estate agent for maximum exposure and protection.
If a broker works outside his specialty, he or she risks being punished with an ethics violation by the brokerage committee and / or sued by a party if it adversely affects them. You can always get the services of a good lawyer who is knowledgeable in the field you are working in i.e. water rights, commercial leasing, Indian law, ranching, etc.
When you’re dealing in esoteric arenas, invest a little time to find the right professional to help you and maybe a little money to find a free professional to help them such as: B. lawyer or auditor. Find out about your rights and consequences at any time.
You don’t have to be trained in every real estate area you are involved in, you just need to find the right broker to look after and protect you.
When it comes to selecting professionals to assist you with your real estate needs … experience is priceless! Jim Valentine, RE / MAX Realty Partner, 775-781-3704. Send an email to

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Real Estate News

Unflattering audit of San Diego real estate deals prompts push-back from city attorney



A July report by the San Diego auditor investigating the city’s Ash Street lease and other real estate transactions appears to have driven a wedge between the elected city attorney and the appointed auditor.

A new memo from auditor Andy Hanau states that prosecutor Mara Elliott rejected several invitations to participate in the month-long review of real estate transactions and then criticized Hanau for not interviewing her before his report was published.

“We met at least seven times with representatives of the public prosecutor’s office during the examination,” Hanau wrote in the message last Thursday. “No one in the prosecution stated that we had a reason to question the city attorney, or that the city attorney wanted an interview.”

The auditor’s memo was in response to Elliott’s official rebuttal of the audit published two months ago, which harshly criticized the way city officials have handled a number of real estate transactions in recent years.

In her refutation of the August 31st audit, Elliott reiterated her criticism of the July 22nd audit as an incomplete review. She said the legal conclusions were wrong and the assessment was based on speculation rather than fact.

“I spent nearly two decades of my legal career advising state auditors and audit boards on their roles and responsibilities in the San Diego County and City of San Diego,” Elliott wrote. “This failure to obtain complete information resulted in inaccuracies in the audit report.”

The prosecution issued a similar response to the exam when it was first published.

The city council’s audit committee is due to look into Elliott’s rebuttal along with a subsequent response from Mayor Todd Gloria at its Wednesday meeting on the audit.

Gloria’s rebuttal suggested that the mayor’s office would implement any recommendations made by the auditor under his control, although implementation will take several months or even until 2023.

“The department intends to create a robust and enduring policy that will regulate real estate transactions of many types,” wrote Chief Operating Officer Jay Goldstone to Hanau on September 7th. “The revised guideline will serve as a guideline and instrument for the city council and city administration to comply with, even if no concrete transactions are envisaged today.”

Hanau’s July 22 report found that former Mayor Kevin Faulconer and his staff withheld information and misrepresented some facts when they approved the council for the 20-year lease for the former Sempra Energy headquarters at 101 Ash in 2016 St.

“The former city administration has limited the supervisory capacity of the city council in large property purchases by not providing complete and accurate information,” the audit said.

The auditors also criticized other real estate investments made under the Faulconer administration, including a failed indoor skydiving facility that the city bought for $ 7 million without a valuation and a repair yard that was $ 8 million more than expected had improved.

Elliott, who is now trying to suspend the Ash Street lease and an earlier contract for the nearby Civic Center Plaza, said the Court of Auditors’ office mistakenly blamed her for the prosecutor’s legal work prior to her 2016 election.

Her rebuttal also criticized the audit for saying it was her office’s failure to spot “red flags” on the Ash Street transaction that cost the city at least $ 60 million for a 19-story skyscraper. that cannot be safely occupied due to asbestos and other topics.

“We have to rely on experts. And those with expertise report to a different branch of government – the executive, ”wrote Elliott. “The lawyers have to rely on facts presented by the city officials.”

The dispute over the auditor’s audit is not the first dispute between the audit office and the city’s public prosecutor’s office.

Last year, then-acting city auditor Kyle Elser applied for permission to hire an independent attorney for his office. Sometimes there are conflicts of interest between city auditors and city attorneys, he said at the time.

Elliott has resisted the request, which relies on both the prosecutor’s office and the mayor’s human resources department to move forward.

The proposal is expected to be reintroduced by the city’s audit office later this year.

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Real Estate News

Real estate agent appreciates mentors



Sep 26 – In Beckley’s real estate sector, Carol Pugh is known for her dedication to clients and her knowledge and expertise.

Pugh is the agent at Sigmund-McLean & Associates on Prince Street. In 2010, she and broker Don Martin entered into a five-year buy-in plan and became co-owners of the agency.

Many in Beckley live in properties that Pugh listed, sold, co-developed, and in some cases re-listed and resold.

“I’ve got so many stories, houses I’ve sold two or three times, families I’ve met along the way,” Pugh said. “There was a lot of property.”

In the late 1970s, Pugh was the mother of two young children. She enrolled in a real estate course at Beckley College taught by local real estate agent Jim Lilly.

“It was just something I did,” she said. “I knew I liked real estate, and it was a course I took without thinking that I would actually get a real estate license.”

But in the summer of 1989 her children – she had three children now – were of school age.

“I just thought, you know, I’d like to get into the real estate business,” she said.

She enrolled in a real estate course taught by Mike Tyree.

She spent the day in class every Saturday and Sunday for the next six weeks. Next she was licensed.

“The first company I thought of that I wanted to work with was a male-dominated company,” she recalls. “Sigmund McLean Hunt and Payne.

“I’ve always respected them. They were family friends. Good, honest business people.”

Pugh said she never treated real estate as a part-time business. She went to the office every day.

The owners were great mentors, she recalls.

“They were in the office every day in a coat and tie, and I would come into the office every day and try to get their knowledge of them.”

The trio developed three sub-divisions in Beckley: Woodcrest, The Landmark and Old Mill Village, she reported.

“I loved hearing about it,” she said.

The story goes on

The agency was still selling lots on Woodcrest when Pugh joined the agency, and Pugh saw an opportunity. She teamed up with a local contractor, Howie Lambert, who was building houses in upscale Woodcrest.

“We worked together,” she said.

“I would sell him a lot. He was going to build a house and Howie would let me sell his house.

“So I learned building development.

“Woodcrest’s development was a real learning experience, watching Bill (Sigmund) and Bob (McLean) develop and even pave the roads and bring the utilities to the properties.

“I had just learned so much in development by watching builders build their homes,” she said.

“Sometimes realtors have the wrong idea what real estate agents are doing and they step in and fail to realize the work that needs to be invested and the time,” she added.

“You have to spend time with experienced real estate agents to learn the business because what you learn in your real estate course doesn’t have much to do with the real world of real estate.”

Pugh said real estate was a full-time job for her from the start.

“I was very fortunate that my family were great supporters,” she said. “My children were still in school, but I was still able to pick them up from school.

“My husband supported me a lot back then. He helped with the children.

“There was a lot of night work and weekends. That’s how I got into it.

“I’ve worked hard and the rewards have been wonderful.”

Pugh is a two-time winner of the Beckley Board of Realtors (BBR) “Realtor of the Year” (1999 and 2005) and was nominated for West Virginia for “Realtor of the Year”.

She has served as secretary to the West Virginia Real Estate Commission and twice as BBR president.

She is consistently a top producer of real estate sales in the Beckley market and is widely respected by sellers, buyers, and other real estate agents.

Her advice to others is to always be honest with customers. She said it was one of the most important things in business.

A supportive family is a help to success, Pugh added.

“There are many ups and downs,” she advised. “There is a lot of heartache.

“I’ve had some deals that I just cried about when they fell apart, buyers regretted, sellers regretted.

“If a deal fails, I live with them.”

Most of the deals were successful, however.

Pugh said she could drive through Beckley, view a property, and remember a deal.

“I do it all the time,” she said. “I wish I could go back and see everything I sold. It went quickly.

One of her mentors did the same.

“Bob McLean used to walk around town calling the homes from the original owners … by the owner’s name even though they had sold it two or three times,” she added.

Pugh’s favorite aspect of business isn’t necessarily making a big profit on an expensive property.

“I’ve sold a lot of commercial properties over my years and I love the challenge,” she said.

“But I have to say, my favorites are my first-time home buyers.

“I feel best about all of the people I’ve helped get into houses.

“They are most grateful to have their home.”

Sigmund-McLean & Associates’ business gives Pugh a sense of achievement.

“I am very proud of my company,” she said. “I am a proud owner here.

“A lot of real estate has been bought and sold in this corner of Beckley.”

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