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Vionic Announces Partnership with Proteus Ocean Group to Raise Global Awareness for the Ocean and Climate Change

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Vionic is committed to a sustainable and environmentally conscious future and will join the Proteus Ocean Group to find innovative solutions for preserving and healing the ocean

Published: Oct 27, 2021 at 8:05 am EDT|Updated: 6 minutes ago

SAN RAFAEL, CALIFORNIA., October 27, 2021 / PRNewswire / – Vionic Shoes, part of the Caleres (NYSE: CAL) branded portfolio, is proud to announce a mission-driven initiative in support of PROTEUS ™, the world’s most advanced underwater research station and habitat, raising global awareness of the ocean and Climate change. The partnership includes joint beach cleanup initiatives and a consumer education campaign with the exclusive launch of a sea-inspired capsule collection of environmentally conscious beach sneakers from Vionic.

Vionic announces partnership with Fabien Cousteau’s Proteus Ocean Group to raise global awareness of the ocean and climate change

“As our life support system, the ocean is essential to solving the planet’s greatest problems,” said Fabien Cousteau, founder of Proteus. “Challenges from climate change, rising sea levels, extreme storms and viruses pose a multi-trillion dollar risk to the global economy. Our partnership with Vionic will open more opportunities to collaborate and interact with environmentally conscious consumers.”

Vionic is committed to its customers, the planet we live on, and is committed to integrating ethically sourced and sustainable materials into its shoe models, which makes it the ideal partner for the Proteus Ocean Group. PROTEUS ™, founded by the renowned aquanaut, ocean researcher and environmentalist Fabien Cousteau – grandson of Jacques-Yves Cousteau – is committed to raising awareness of our planet and the need to find innovative solutions to preserve the earth’s oceans to heal.

“Vionic is at its core a wellness brand that contributes to individual health by empowering them to lead their best lives from the ground up,” said Angela Caltagirone, Senior Vice President and General Manager of Vionic. “With Proteus we combine our sense of innovation and our commitment to our oceans and our planet.”

Cousteau and PROTEUS ™ focus on marine research that drives innovation, coupled with the importance of connecting people with stories that inspire change and action. The materials used for Vionic’s beach line show that caring for our ocean offers opportunities to heal the climate.

“Ocean wellness is human wellbeing,” said Chris Gallagher, Co-founder of Vionic. “We are excited to contribute to and work with an organization at the height of innovation to save and protect our oceans and planet on a large scale, both as a brand and as passionate individual supporters.”

In addition to a more sustainable design with canvas fabric made from natural materials, outsoles made from a mixture of rubber and soybeans and vegan certification, the PROTEUS ™ capsule collection of environmentally conscious Vionic Beach sneakers presents an exclusive, sea-inspired ‘print. The models will also feature the brand’s Three-Zone Comfort technology developed by podiatrists, known for promoting overall foot health and helping people suffering from painful conditions such as plantar fasciitis. Because wellness for people and the planet is at the center of its core values, Vionic is committed to the community in many ways through its philanthropic branch of Vionic Cares. Vionic is honored to be a founding sponsor of PROTEUS ™.

To learn more about Vionic, visit https://www.vionicshoes.com/

About Vionic
Vionic incorporates its three-zone comfort technology into every shoe it makes, resulting in unparalleled stability, ultimate arch support and cushioning. As a pioneer in foot health with a global team of experts behind the brand, Vionic brings a new perspective on fashionable, supportive shoes. With a wide range of silhouettes, high quality materials and thoughtful designs for women and men, Vionic offers the style you want with the comfort you want in a wide range of active, casual and dress options, sandals and slippers. Press articles for Vionic include the cover of O, The Oprah Magazine, and coverage in InStyle, Women’s Health, Buzzfeed, Refinery29, Men’s Health, Travel + Leisure, People, and The Today Show. More information about Vionic shoes can be found at www.vionicshoes.com.

About Caleres (NYSE: CAL)
Home to today’s most sought-after shoe brands, Caleres represents a diverse portfolio spanning all styles and experiences of life. Every shoe tells a story and Caleres has the perfect fit for everyone. Our collections are designed and acquired to meet the changing needs of today’s diverse and growing global audience, with consumer insights determining every aspect of the innovation, design and craft that feeds into our well-positioned brands, including Famous Footwear, Sam Edelmann, Naturalization, Allen Edmonds, Vionic, Dr. Scholl’s shoes and more. The Caleres story is most easily defined by the company’s mission: to inspire people to feel great … feet first.

About PROTEUS ™
PROTEUS ™ is the world’s most advanced underwater station, built to enable research to address the world’s most pressing problems. PROTEUS ™ will be a catalyst to improve the health of mankind and the oceans on which all life depends. Programmatic educational goals for PROTEUS ™ and promotion of science and research that will take place on PROTEUS ™ in the future; provides scientists and academics with a must-have, state-of-the-art research laboratory and platform to enable disruptive scientific breakthroughs in areas such as medicine, genetics, sustainable energy and food production. Further information can be found at https://www.proteusoceangroup.com/.

Contact: amy@bigpicpr.com.

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SOURCE Vionic Group

The above press release is courtesy of PRNewswire. The views, opinions, and statements contained in the press release are not endorsed by, nor do they necessarily reflect those of Gray Media Group, Inc.

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Men’s Health

5 Reasons Why You Need the New November Issue of Men’s Health

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How do you feel when you look in the mirror? We asked this question to more than 4,000 of you earlier this year. For two thirds the answer was: dissatisfied. Some of you were deeply unhappy; others simply saw room for improvement.

But the shapes that we strive for – “tall and wide”, “light and slim”, “what keeps me healthy” – differ just as much as our motivations for the will to change, from peer pressure and insensitive comments to improved athletic performance or the Desire for a longer life. In short, it’s complicated.

As the contributing editor of Men’s Health, Jamie Millar, puts it: “The question of male body image is complex, sometimes paradoxical. It is by definition a superficial topic that goes deep – right to the core of who we are, who we want to be, who we would like not to be. We manifest outward values ​​that we have internalized at some point. “

At the same time as we did our survey, Jamie asked five men about their relationships, what they see in the mirror, and his own experiences. You can find his investigative contribution in our November issue, which is available now.

We also conduct an extensive interview with actor Dave Bautista – a man who has made a name for himself with his imposing stature, but who wants to be known for much more than just muscles. Plus, we have all of the recipes, readings, kit reviews, and life hacks you need for a more powerful month. Here you can see what’s inside:

How men really think about their bodies

The male body image is an underestimated and overlooked topic. A combination of cultural influences, competitive instincts, and a conspiracy of remaining silent can often result in the pressure to look good or to look better being felt but seldom discussed. It’s time to reflect on yourself.

Dave Bautista: Unleashed

You might think you might know him as Deacon Batista or Drax the Destroyer. But this stocky 52-year-old – who calls himself a “dream hunter” and starred in the new science fiction film Dune, is only just beginning to come into its own.

Keeping up with Travis Barker

He was a headliner of rock stars until a tragic accident changed everything. Now the Blink-182 drummer is busy building his own wellness business, prioritizing his health, and showing how the long road to recovery can take some unexpected twists and turns.

The best ways to reduce stress (without hitting the bottle)

Whether you want to extend your sober October or just want to make strategic compromises, these tips will put a cork under stress and keep your spirits up at the end of a (very) long day.

7 minutes to a stronger you

No space in your diary for a trip to the gym today? No problem. These four “microdose” body explosions can be made anywhere. You better move in, well, no time.

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Men’s Health

Jeremy Ethier’s No-Equipment 6-Pack Abs Core Training Workout

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If your goal is six pack abs, you have to work hard and eat a disciplined diet – but according to Jeremy Ethier, fitness trainer and founder of Built with Science, you can effectively work your abs without adding a weight. In his latest YouTube video, Ethier shares his four-move abdominal circuit workout without equipment, which he says is tough enough to get real results at home.

First, it addresses three important issues that play an important role in training with your own body weight. Ethier says the key is to hit all four sections of your abs to avoid imbalance in your body and avoid a routine that favors certain regions over the others. He adds that most bodyweight workouts don’t make the exercises harder over time in order to continually stimulate the growth of your abs. In other words, there is no possibility of progressive overload. After all, he says that way too many bodyweight abs exercises will strain your hip flexors and lower back more than your abs – so his workout addresses that issue too.

By solving these three problems, Ethier says you can use this workout for even more effective body weight ab training.

The 6-pack training without equipment

Repeat for 3 rounds, resting 15 seconds between each exercise. Rest 2 minutes between each set.

Failures: 5 to 10 repetitions
Reverse crunches:
10 to 25 repetitions
Crunch:
10 to 25 repetitions
Russian twins:
1 minute continuously

Failures

This movement hits your TVA (transverse abs), which, according to Ethier, is the least talked about about abs. While using an abdominal roll is a great choice to accomplish this, this workout doesn’t use any equipment. Instead, you can achieve a similar effect with work stoppages.

To do this, take all fours with your hands under your shoulders and knees under your hips. Rotate your hips and contract your abs, pulling your belly button into your spine to activate your TVA. Slowly step out with your hands, going only as far out as you can maintain this shape without arching your back, and then step back with your hands.

Reverse crunches

This movement targets the lower abs – Ethier calls it a “bottom-up” exercise, one that lifts your lower body up, like a leg raise.

To do this, lie on your back with your arms straight at your sides and your knees bent at 90 degrees. To initiate your lower abs, squeeze your glutes and contract your abs to create that backward pelvic tilt and press your back against the floor. Instead of thinking about lifting your legs, roll your pelvis towards your belly button. Avoid arching your lower back on the way down and keep it flat on the floor when you hit the floor. You can make this easier or harder depending on how much you pull your legs in or out.

crunch

Crunches hit your upper abs and Ethier sees it as a top-down exercise that brings the top half of your body down.

But you shouldn’t just fall down and bend over like you might be used to. To perform crunches that don’t overwhelm your hip flexors, Ethier recommends using a tool: a rolled-up towel. Start by leaning back, knees bent, and hands folded behind your head. Place the towel under your lower back to increase the range of motion in your abs. Lift your shoulder blades off the floor by flexing your spine and come back down. Do not bring your torso to your knees and avoid tugging your neck to avoid using momentum. Make the reps harder by placing your hands over your head or (when you’re ready to stop the non-gait protocol) using a weight.

Russian twins

These hit the obliques, which Ethier says are best attacked by movements that twist the upper body.

Ethier also warns that most people get this exercise wrong. To make Russian twists more effective, tilt your back at a 45-degree angle. The goal is to touch both sides of the floor with your hands as you rotate your torso so your shoulders dictate the rotation. Focus on aligning your shoulder with your leg. (Your left shoulder lines up with your left leg as you twist to the right.)

To encourage this movement, lift your feet slightly off the floor and try to reach out with your arms further and further out to force your obliques to work harder to stabilize your body.

Ethier recommends doing the workout two to three times a week along with your other workouts. Most importantly, you shouldn’t just stick to the basic structure. When it gets easier, he says you should increase the repetitions and add the progressions he demonstrates for the movements. That way, you can actually take advantage of progressive overload to encourage growth without adding extra weight.


Emily Shiffer is a former men’s health and prevention digital web producer and currently a freelance writer specializing in health, weight loss, and fitness.

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Men’s Health

The No-Sweat Guide to Getting Your Fall Fitness Gear Locked Down

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Fall has always been known as the season of change, but this time it feels different. Beyond the sinking temperatures and dwindling hours of daylight, we are entering a season in which the world as we knew it has changed. It seems like every type of business and industry – restaurants, offices, gyms, cinemas, fashion brands, schools, to name a few – has rethought their approach to everything. And the advantage? Some of these things just make a lot more sense.

One advantage that I have come to appreciate is an optimized and more efficient shopping experience. Often seen as a chore, shopping has taken on a real shine thanks to the unexpected rise of the QR code, of all things. I rarely used them in early 2020 and now I pull out my phone every time I see one – especially in restaurants and shops – knowing it will make my life a lot easier. PayPal and Venmo rushed with a backup, making transactions seamless and secure. You can also continue to collect credit card points when you pay with your credit card through the PayPal app. Win win.

Now even the fitness industry is taking part in the QR code promotion, as brands like Foot Locker, Inc. are accepting PayPal and Venmos no-contact checkout in stores. When home exercise suddenly became the norm, the demand for fitness equipment skyrocketed and has not decreased since then. Brands had to find smart, new ways to get you the things they needed with no hassle. After all, what better way to motivate yourself to sweat it out among strangers (virtual or not) than channeling all of those seizures you had in the weight room?

When it comes to an unprecedented variety of products and brands designed specifically for performance, you will find no better place to shop than the Foot Locker family of stores – which includes Foot Locker, Champs Sports and Footaction. And when you’re getting your workout mojo back into shape, we highly recommend diving in for a hassle-free replenishment that doesn’t have to worry about the return. Here is what you can buy in store.

A sweat-free wardrobe

From sleek, minimalist sweatpants with sporty details to cozy (and trendy!) Sweatshirts, Foot Locker is jam-packed with stylish gear that will get you back to the gym and turn your head without breaking a sweat. For the comings and goings, there’s nothing like Nike’s retro lightweight outerwear, and stock up on these signature Adidas tees that will let everyone know you take style seriously. Getting back into a routine can be tricky, but shopping won’t be: you can just scan and pay with PayPal or Venmo while knowing your banking details are under lock and key.

Standard edition pants

Nike
footlocker.com

$ 75.00

Anorak waffle 2 jacket

Anorak waffle 2 jacket

Nike
footlocker.com

$ 150.00

Classic pullover hoodie

Classic pullover hoodie

champion
footlocker.com

$ 50.00

Originals Essential T-Shirt

Originals Essential T-Shirt

Adidas
footlocker.com

$ 25.00

Some workout kicks you can trust

Every good workout starts with a solid foundation. You have to feel the ground beneath your feet, whether you’re flying over the asphalt and barely touching down or have a good firm hold to lift a heavy weight. Heck, even sipping in the locker room requires proper footwear. While Vans iconic shoes may be one of the few that can be said to be timeless and really serious, a lot of people like them for lifting – their flat insoles provide maximum contact to be properly grounded. In the meantime, the Asics Gel-Cumulus 23 and the Brooks Ghost 14 are the go-to place for guys looking to cover some serious miles and take some time off their splits. And there is no better locker room shoe than an Adidas slide, another style that could be considered a modern classic. Checking out with any of these styles using PayPal and Venmo QR Codes can feel just as fast as your sprint record.

GEL-Cumulus 23

GEL-Cumulus 23

ASICS
footlocker.com

$ 120.00

Adilette slide

Adilette slide

Adidas
footlocker.com

$ 45.00

Spirit 14

Spirit 14

Brooks
footlocker.com

$ 130.00

EVDNT

EVDNT

Vans
footlocker.com

$ 100.00

A couple of fresh upgrades

Even after the session, you need to make sure that everything is right from head to toe. To get started, grab a fitted cap (with just the right amount of high-end designer co-sign) to keep the sun out of your eyes, like this one from cult LA-based brand Fear of God. Grab a sleek, versatile tote bag to carry all of your essentials – sneakers, a couple of protein bars, and a change of clothes – and one that adds value to your outfit, doesn’t distract you. Finally, add a touch of contrast to your outfit with a pair of eye-catching socks. You will need them to remind others that despite your impressive muscle gains, you are still a fun guy.

Adapted cap

Adapted cap

Fear of god
footlocker.com

$ 65.00

A travel bag

A travel bag

Nike
footlocker.com

$ 65.00

Tie-dye socks

Tie-dye socks

Nike
footlocker.com

$ 18.00

3-pack of briefs

While you might not find shopping fun, you at least know that technology has finally made it easy to get your hands on the best gear of the season. You can’t ask for more, can you?

Find out more about paying in person with PayPal or Venmo QR Codes in Foot Locker, Inc. stores here

This content is created and maintained by a third party and imported onto this page to help users provide their email addresses. You may find more information on this and similar content at piano.io

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