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The impact in low-income countries

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Share on PinterestMcDonald’s Instagram ads can harm young people’s health in low-income countries, according to a study. Credit: NurPhoto / Getty Images.

  • A new study shows that fast food companies like McDonald’s are focusing their marketing on low-income countries.
  • They do this through popular social media sites like Instagram (IG) and other digital media platforms.
  • This report suggests that McDonald’s could use IG marketing ads targeting young consumers around the world.

McDonald’s media work is global – it operates in 101 countries. Marketing ads targeting young consumers may play a role in food consumption patterns that lead to health complications later in life, according to a new report.

The study’s lead researcher, Dr. Omni Cassidy – assistant professor of population health at New York University’s Grossman School of Medicine – and her staff shared the findings in an article that appears in BMJ Nutrition Prevention and Health.

The study randomly selected 15 countries to find out how McDonald’s markets its products on different continents. The researchers wanted to find out whether the company’s marketing practices differed depending on the consumer environment in the selected countries.

They focused their study on IG because it is one of the most popular social media platforms among teenagers and young adults.

This study tracked randomly selected official McDonald’s IG accounts over 4 months, from September to December 2019. In April 2020, the number of followers, likes, comments and video views associated with each account was quantified. The researchers published their results in December 2021.

The researchers divided the countries into three groups based on the criteria of the World Bank database of 2019. These were high-income countries (HIC), upper-middle-income countries (UMIC), and low-middle-income countries (LMIC). Her goal was to find out if McDonald’s promotional methods differ depending on a country’s financial position.

The study showed that McDonald’s was posting more IG ads and using price promotions, giveaways, and child-focused marketing tactics in LMICs. These advertisements are effective where the price of food and beverages is critical to consumer purchasing decisions.

Speaking to Medical News Today, Dr. Cassidy: “Marketing on these platforms gives McDonald’s the ability to create engaging, ‘cool’ ads that can be easily tailored to the target audience. This is problematic as they mainly market products that are high in fat, sugar and salt that we know are linked to poor diet and poor health. “

Dr. Cassidy went on to explain the real world implications, noting that “[t]These types of advertisements help create an environment that makes it difficult for adults and children to choose healthy foods. “

“These tactics create young consumers who stay true to their brand throughout their lifespan,” she added.

“For those living in developing countries,” she continued, “there is not only a risk of disease for adults and children, but also a risk for the country’s health systems, which face the enormous burden of treating infectious diseases and the growing number of non-infectious diseases (e.g. type 2 diabetes, obesity, high blood pressure). “

A diet rich in fat, sugar and salt also increases the risk of developing cardiovascular diseases later in life.

The researchers took McDonald’s Instagram screenshots over a 4 month period ending December 2019 and then added up the various forms of viewer reactions, including likes, comments, or video views, in April 2020.

The 15 IG accounts had a total of 10 million followers and generated 3.9 million likes, 164,816 comments and 38.2 million video views.

The study captured 849 IG marketing posts. These showed that during the 4 months of the study 227 and 298 IG positions were counted for the UMICs and HICs, while the countries of the LMIC group received 324 positions.

Also in LMICs, which were approximately 1 in 5 contributions, there were more child-centered contributions than in HICs, which were approximately 1 in 8 contributions.

In addition, the ads of more nutritious eating habits appeared more frequently in HICs (4.7%) than in those of UMICs (2.6%) or LMICs (2.5%).

Another noticeable difference in advertising between countries with different income statuses was price promotions and free giveaways. McDonald’s offered these incentives to 40% of the LMICs and only 14% of the HICs.

“Other research has also shown that companies often use price promotions [or] free giveaways when marketing to low income communities where price may be more important in a decision to buy food [or] Drinks, “said Dr. Cassidy.

Dr. Cassidy told MNT, “These data support two basic ways we can intervene. One possibility is health policies that reduce or eliminate unhealthy food and drink advertising, especially for children. “

“The second is to create prevention and intervention programs that will help adults and children spot these ads and make food choices that are better suited to their own hunger signals, personal values ​​and culture. Digital and social media ads are designed to look like ‘normal’ Instagram posts, which can make it difficult for adults, children, and even parents to recognize when they see an ad. “

– Dr. Omni Cassidy

“The main strength of the study is that it examines for the first time in more detail how McDonald’s, a single fast-food company, uses more child-oriented price campaigns,” the study author continued.

However, this observational study was unable to establish a cause-effect relationship due to several limiting variables. These included the number of countries surveyed by the researchers, the lack of target audiences’ eating habits, and the purchasing behavior of people who follow McDonald’s IG ads.

The real understanding remains that fast food chains have rapidly increased their social media presence around the world, especially in countries with low to middle income households. As social media advertising increases in fast food advertising, it can affect consumer health.

In addition, marketing ads that attract young fast food consumers can significantly compound current and future health problems in the world’s most vulnerable countries.

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Healthy Eating

Texas Couple From Dude That Cookz Website Gets a New Cookbook, Gordon Ramsay Love

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The kitchen is often the heartbeat of a home. The place where memories and meals are made, and happens to be the epicenter for Shanna and Eric Jones’ burgeoning culinary empire.

Things are heating up for the couple with the imminent release of their first cookbook, titled Healthier Southern Living, a thriving social media presence, complete with big-name collaborations and even interest from infamous chef Gordon Ramsay Houston quickly up.

The couple, who are foodies and creators themselves, combined their talents and created the website Dude That Cookz in January 2018. The site is an enticing hub of recipes for every meal of the day, as well as cocktails, gift guides and other tasty bites.

Shanna Jones, the company’s creative director and photographer, previously co-founded lifestyle website Urban Swank with local adventurer and friend Felice Simmons. Eric was a professional athlete with an artistic flair and an abiding interest in all flavors.

Born in Louisiana and raised in his grandmother and mother’s kitchens, Eric savored every buttered bite of Southern cooking with Creole charm and spice. Although he never attended cooking school, he paid attention to how and what was cooked and recreated family recipes himself.

“I went to Grandma’s class,” says Eric Jones. “They lived down the road, so I saw all facets of southern cuisine. I grew up loving and eating everything.”

Eric and Shanna Jones’ Braised Okra and Tomato with Chicken Sausage.

Food is definitely a language of love. But when Eric recreated the dishes he grew up eating (or something memorable from a restaurant), he wanted that language to be spoken in a healthier way. The couple had dabbled in clean eating, but soon got serious about revising recipes and posting them on the site.

Eric’s other constant companion is a notebook he carries with him to jot down meal details that align with his taste buds and vision, and this notebook became the foundation for healthier living in the South.

In addition to her photography skills and marketing know-how, Shanna brought her love of desserts to the table, enabling the couple to create a complete collection of recipes. Each gets a healthy makeover while still maintaining a hybrid mix of Southern and Creole.

“We love our southern heritage and started clean eating as a family, swapping out whipped cream with coconut milk and olive oil for butter,” notes Shanna Jones.

“You can have great-tasting Southern food that’s healthy without sacrificing flavor,” adds Eric.

Creating a cookbook

The pair were approached by Page Street Publishing after the publisher noticed the Dude That Cookz website and appreciated their fresh take on well-known favorites. The collection of reimagined dishes — including chicken and sausage jambalaya, low-fat old-fashioned chicken and dumplings, and red snapper and cheese polenta with Creole tomatoes — emphasize ingredients that reduce salt, fat, carbs or calories in recipes. It was important to Eric that there should be dishes for everyone in the book, regardless of allergies or dietary habits, so there are shellfish swaps and vegetarian options.

The cookbook is divided into seven chapters. There are 60 recipes in total, including sandwiches, sides, desserts, breakfasts, and even soups, a section Eric particularly enjoys.

“The soup chapter will surprise a lot of people,” he tells PaperCity. “The healthy soup flavors are outstanding.”

His personal favorite is the Five Star Truffle Mushroom Soup, inspired by an asparagus truffle soup Jones had in Napa. Its healthy version includes baby bella mushrooms, garlic, and vegetable broth.

Eric credits his sense of smell rather than his sense of taste with driving his food recreations. And he relies on Shanna to act as head taster and give him honest, informed opinions.

“That’s the strangest thing. It’s aroma based,” says Eric Jones. “Once I have this scent, I throw the ingredients like a canvas in my kitchen. It’s my art.”

Their culinary chemistry started early in the relationship. Instead of reserving a table for two on Valentine’s Day, these two instead had a cook-off where everyone created a menu and tried to wow each other in the kitchen year after year. It is now a tradition in the Jones household.

The duo have already caught the eye of Success Rice, Gemini and Bob’s Red Mill and are collaborating with the brands on various projects. More collaborations are on the horizon.

Healthier southern cuisine The Healthier Southern Cookbook is just part of Eric and Shanna Jones’ food world. Vision.

When the Joneses got the call from Gordon Ramsay’s production company, it was simply a matter of timing that stalled the project. Eric and Shanna were knee deep in the cookbook and under a publishing deadline. With their book, Healthier Southern Cooking, out February 22, the couple is preparing for new opportunities in the kitchen and on camera.

“Four years ago we turned our hobby into a profession,” says Eric. “Shanna got me out of my shell and convinced me of the possibilities and now I’m really enjoying it. I’m excited to see what comes next.”

What comes next is bound to be delicious.

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Healthy Eating

Healthy soup makes eating vegetables easy – AgriNews

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Like most people, I’ve made it my goal to eat more vegetables in the new year. Here’s an inexpensive and appetizing idea that made my goal a lot easier. Each weekend, make a big pot of highly versatile vegetable soup to enjoy for lunch all week long.

This soup is delicious, but to avoid the “re-soup”? Syndrome, simple additions to plain vegetable soup completely change the flavor so we don’t get bored. Some variation ideas follow the recipe.

What makes this recipe unique is that the veggies are sautéed for a light caramelization, maximizing their natural sweetness. This adds tremendous depth of umami flavor that you don’t typically find in vegetable soup.

Of course, you can add any veggies you like to this soup, but I focused on low-carb veggies. However, strong-tasting veggies like broccoli or asparagus tend to overwhelm the other flavors.

This delicious recipe can be made on the stovetop or in a Dutch oven, makes about 10 servings, is easy to double and freezes beautifully in single or family servings.

I’m all for anything that makes it easy and affordable to reach our nutritional goals. Here’s to a healthy 2022.

Very versatile vegetable soup

Servings: 10

ingredients

3 tablespoons olive oil, divided

1 large onion, chopped

4 large carrots, chopped

4 sticks of celery, chopped

4 to 6 cloves garlic, chopped (more if you love garlic!)

1 medium kale, chopped

1 (28 ounce) can Italian-style diced tomatoes, undrained

2 cups green beans, fresh or frozen, chopped

2 small red potatoes (optional) peeled and chopped

8 cups (five 14.5-ounce cans) low-sodium chicken, beef, or vegetable broth

A large pinch of red pepper flakes (optional)

salt and pepper to taste

proceedings

The secret of this soup is the searing. Place 1 tablespoon oil in a large stockpot over medium-high heat. Add onion and cook until almost translucent. Add carrot and sauté for 3 minutes. Add celery and cook for a further 3 minutes, adding more oil as needed. Remember that you are not cooking the veggies, just sautéing them for the delicious flavor they impart. If you get a little golden color, that’s awesome.

Add the garlic and mix for 1 minute. Add cabbage and stir. I now add some salt and pepper. Cook until the cabbage begins to collapse. Add the tomatoes, green beans, potatoes if using, broth and pepper flakes and mix together.

If you are going to put this in a saucepan to finish, toss in now and set on low for 6 to 8 hours. To finish on the stove; let it come to a boil and then turn the heat down to low. Let simmer gently until vegetables are tender and soup smells divine, about 30 minutes.

Add salt and pepper at the end to taste, because as the soup reduces, it concentrates the flavors, including salt. You can replace half the broth with water to reduce the sodium.

variations

Change up the flavor by adding these ingredients to the hot soup next to the bowl.

• Mock Minestrone – Kidney beans, a large handful of spinach, cooked ditalini or small clam pasta, and Parmesan cheese.

• Cabbage Roll — Cooked hamburger, rice and a dash of Worcestershire. Finish with a dollop of sour cream.

• Southwest – Add shredded cooked chicken, black beans, corn, and a pinch of cumin and chilli powder. Sprinkle with grated cheese.

• Lemon Greek Chicken — Cooked shredded chicken, orzo or rice, dried or fresh oregano, and a large squeeze of lemon.

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Best Breakfast Sandwich Combinations for Faster Weight Loss, Says Nutritionist — Eat This Not That

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Mmm… breakfast rolls. Anyone who grew up in the fast-food era will likely associate these tasty, genre-defying sammies with morning trips through the drive-thru line at your favorite chain restaurant. Personally, I can attest to the fact that there were many Egg McMuffin pit stops on my daily drive to high school—and a few more since.

However, now that I’m a nutritionist, I know that these commercially prepared foods are typically high in fat, calories, sodium, and artificial ingredients. If you’re working towards losing weight, you may have scaled back. But I can also confirm that making your own breakfast sandwiches can actually be a great way to start the day healthy. The right nutrient dense ingredients like whole grains, lean proteins, fruits and vegetables all have a place on a breakfast table or weight loss passenger seat.

Here are five delicious combinations that will lure you out of bed and help shift the number on the scale. Then for more tasty meal combinations, check out our list of the best sheet pan dinner combos for faster weight loss, says nutritionist.

Shutterstock

In a world with literally thousands of diet options, choosing the right one can be mind-boggling. But I believe you can’t go wrong with the Mediterranean Diet — and US News and World Report agrees, ranking it the best diet overall for four straight years. A Mediterranean-style eating plan full of fruits and vegetables, legumes, whole grains, and lots of olive oil has been shown to reduce systemic inflammation, promote heart health, and promote weight loss. How about a Mediterranean breakfast sandwich to be spoiled in the sun?

How to do it: Overcook an egg in a teaspoon of olive oil, then sprinkle with a tablespoon of crumbled feta cheese and let sit in the pan until the cheese begins to melt. Layer a whole grain sandwich (I’m a fan of Oroweat’s 100% whole grain variety) in a thin layer and top with oil-pickled sun-dried tomatoes, a handful of fresh spinach, and a fresh basil leaf or two.

CONNECTED: Get even more healthy recipe ideas delivered to your inbox by signing up for our newsletter!

smoked salmon and cream cheese wrapShutterstock

While we talk about diet trends, I’d be remiss if I didn’t mention keto, another hugely popular weight-loss choice. Although a ketogenic diet has its downsides (as noted in this recent study), it can be an effective way to lose weight quickly. That’s because when you heavily shift your macronutrients toward fat and away from carbohydrates, your body enters a metabolic state of ketosis, which burns fat for fuel.

If you’re on keto for weight loss, you can turn breakfast into a bonanza of healthy fats and minimal carbs with a simple smoked salmon wrap. (It may not be a sandwich per se, but I call it close enough!)

How to do it: Mix 2 diced green onions and 1/4 teaspoon garlic powder into 2 tablespoons full-fat cream cheese. Spread this DIY schmear on top of a whole wheat low carb tortilla. Then fill with smoked salmon — Sea Bear’s Ready-to-Eat Bags of Smoked King Salmon are a handy choice — and garnish with alfalfa sprouts. Wrap everything up and get noshing!

Avocado toast with hard boiled eggShutterstock

Avocado toast is what the cool kids eat for breakfast. (Or at least it was a few years ago? I can’t keep up.) Give this trendy brunch staple a fresh twist by adding hummus and a hard-boiled egg to the mix.

How to do it: Start by toasting two slices of whole wheat bread for a boost of filling complex carbohydrates, then top it with creamy hummus for a bit of protein and even more fiber. Top with a few slices of avocado ripened with monounsaturated fat (aka the good kind) and a sliced ​​hard boiled egg. No matter what your morning brings, this combo should keep you full until lunch.

Waffles with yogurt and berriesShutterstock

Not all breakfast rolls are hearty! Stay on the sweet side with this tasty berry and frozen waffle option.

Surprised a nutritionist gave the green light to frozen waffles? This is because they are not all created equal. Nature’s Path Flax Plus Waffles, for example, not only contain 5 grams of fiber per serving, but also ALA Omega-3 fats from flaxseed. A systemic review and meta-analysis found that people who were obese or overweight who added flaxseed to their diet experienced significant weight reduction. With only 100 calories and two grams of added sugar per waffle, this organic choice is definitely for weight loss.

How to do it: Make this sweet start to the day by toasting two whole wheat flax waffles, brushing them with a layer of Greek yogurt and stacking them with sliced ​​fresh strawberries in the middle.

Tofu Pesto SandwichShutterstock

Eggs are an excellent source of protein in breakfast sandwiches, but if you’ve been cutting out animal products as part of a weight loss plan, you’re not without options. Extra firm tofu yields an egg-like sammie centerpiece that’s high in protein and even has a bit of fiber.

How to do it: Prepare a hearty vegan breakfast by topping a thick slice of pressed, extra-firm tofu with nutritional yeast, salt, and pepper, then pan-frying for about five minutes per side. Slide off the griddle onto a toasted whole wheat English muffin, topped with a tablespoon of pre-made pesto. Place a few slices of fresh tomato and a handful of arugula on top and dig in.

For more weight loss meals, read these next:

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