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The Most American Flex Is a Fitness Fad

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As exercise equipment maker Peloton Interactive Inc. struggles to reinvent itself, investors must decide whether it’s worth giving the fallen Wall Street star a second chance. Let history be their guide.

Not just the company’s history. Modern humans’ relationship with physical fitness provides a cautionary tale for future investors in the next big exercise craze — and rest assured, there will be another.

Why do Americans go to such extravagant lengths to stay in shape? The rise of the so-called physical culture movement in the late 1800s, along with its close cousin, “Muscular Christianity,” marked a newfound obsession with fitness in Western nations, particularly the United States.

These movements grew out of a strange amalgam of pseudoscience, theology and anxiety about the future of native-born Whites in late 1800s. Enormous numbers of immigrants were flooding into the US and many of these Whites expressed unease that “Anglo-Saxons,” as they referred to themselves, had become “overcivilized” and soft.

Thus native-born Whites increasingly embraced team sports, outdoor activities and mandatory physical education in public schools. Private groups like the Young Men’s Christian Association, or YMCA, also promoted exercise, opening a network of gyms that mixed religion and fitness.

Still, most Americans had little interest in gyms and regimented exercise. After all, they had limited leisure time in those days and got plenty of exercise in their everyday life by walking or doing manual labor.

Moreover, some figures in the physical culture movement seemed, well, weird. Consider Bernard McFadden, a sickly child who renamed himself Bernarr because it evoked the roar of a lion. He made a fortune promoting a regimen of weight-lifting, calisthenics, restrictive diets and brisk walks. He also published a magazine called Physical Culture that became the unofficial voice of the movement. “Weakness Is a Crime,” it declared to would-be readers. “Are you a criminal?”

The eccentric bodybuilder, who courted controversy by promoting exercise for both men and women, was eventually overshadowed by another fanatic with an exclusively male clientele: the Italian immigrant Angelo Siciliano, better known as Charles Atlas. Both men gained fame and fortune hawking their programs, but they would soon be eclipsed by developments in the post-World War II era, when fitness became an abiding obsession of the White middle class.

The new ethos owed much to the suburban ideal of the 1950s. Initially, everything about the suburbs worked against fitness, from the growing dependence on the automobile, the use of buses to shuttle children to centralized schools and the advent of television. Even the single-story ranch houses that defined the era put an end to the exercise provided by going up and down stairs.

In her insightful account of this shift, historian Shelly McKenzie argues that much of the ensuing debate over fitness was framed by a new problem confronting the White middle class: “How could they enjoy the fruits of post-war affluence while also managing their bodies for optimal health?” The solution, McKenzie observed, was “the invention of exercise.”

The movement arguably began with a report by the US National Institutes of Health in 1952 that called attention to obesity as a serious health problem. A year later, a widely read study found an alarming gap between the levels of fitness in American and European children, with 56% of American children failing a standard set of tests versus only 8% of European kids.

The reason, the author concluded, was simple: European children walked a lot, climbed stairs instead of taking the elevator and spent much of their free time playing outside; Americans did not.

This article eventually came to the attention of Dwight Eisenhower, who responded by forming the President’s Council on Youth Fitness. Its leaders, working with advertising executives and other corporate allies, orchestrated an effective public relations campaign that yoked physical fitness to the imperatives of the Cold War, arguing that American boys and men had to get into fighting shape if they were to defeat the Soviets.

But the campaign targeted girls and mothers as well. One spokesman for the program declared that it not only aimed to produce “healthful, vital, masculine men,” but also “active, healthful, vital, feminine women who can mother a vigorous generation.”

All of this marked a sea change in how many Americans viewed exercise and fitness. What had formerly been a subculture associated with eccentric impresarios like Bernarr MacFadden and Charles Atlas was quickly becoming a mainstream preoccupation.

It was also becoming a big business. One of the first to see the potential was the fitness fanatic Jack LaLanne, who opened his first gym in the 1930s. In the 1950s, LaLanne launched several televised programs in which he would perform exercises — he dubbed them “trimnastics” — with the audience following along.

LaLanne, who wore a form-fitting jumpsuit to show off his sculpted body, worked on a set that resembled a suburban living room, much like those occupied by his overwhelmingly suburban, female audience. He preached the virtues of exercise for maintaining “zest” in the “marital bed.” Long before the “Peloton wife” ad stirred controversy, LaLanne’s exhortations openly connected a woman’s physical condition to her sex appeal.

The 1950s also marked the moment when commercial gyms entered the mainstream. A new generation of entrepreneurs like Vic Tanny opened gleaming temples filled with the latest exercise equipment. Tanny, who believed that “good health can be merchandized just like automobiles,” counted half a million men and women as members by decade’s end.

Other fitness chains sought to overturn the age-old adage, “no pain, no gain.” High-end salons like Slenderella, which counted three million clients in 1956, promised women that their machines, which used vibrations or rollers, held out the promise of what McKenzie, the author and historian, has called “effortless exercise.”

A paradox defined these developments. The ease of suburban life left Americans out of shape. But if modern consumer society caused the problem, it could also solve it. For a price, Americans could buy fitness via gyms, exercise programs and other pursuits.

Some of these began modestly. The jogging craze, which required a relatively minimal investment, quickly grew into an entire industry worth half a billion dollars by the end of the 1970s. Other fitness fads, like the workout program founded by Jane Fonda, wedded celebrity culture to new videotape technology to build a mass following.

The fitness business, which encompassed everything from books, tapes, equipment, apparel and gym memberships, kept growing through the 1970s and beyond. Everything from Jazzercise to Nautilus weight-training machines to Pilates gained a following in subsequent years.

In 2022, the fitness business is bigger than it has ever been. In the US, gyms and fitness clubs generate annual revenue of nearly $40 billion; home fitness equipment makers generate nearly $5 billion more.

Set against this backdrop, Peloton is nothing more than the latest entry in a decades-long quest of affluent Americans to stay fit, no matter the price.

More From Other Writers at Bloomberg Opinion:

Peloton’s New Strategy Spins All Over the Place: Andrea Felsted

Peloton’s Real Rival Is Doing Laps of Central Park: Tim Culpan

Will New York’s Fitness Scene Stay Home?: Tara Lachapelle

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

Stephen Mihm, a professor of history at the University of Georgia, is coauthor of “Crisis Economics: A Crash Course in the Future of Finance.”

More stories like this are available on bloomberg.com/opinion

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Men’s Health

The Truth About Men Go Their Own Way (From A Woman’s Perspective)

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The Truth About Men Go Their Own Way (From A Woman’s Perspective)



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Maasalong Reviews: Must Know Details! Read Before Buying!

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According to research, anxiety affects the sexual performance of 9 to 25 percent of all males. This anxiety leads to erectile dysfunction and premature ejaculation. Not to mention it can disrupt the relationship between your partner as well.

Considering how prevalent sexual health problems are among males, Maasalong developed a formula that aims to boost sexual performance and naturally enhance sexual health.

But does the formula work? Can it relieve sexual anxiety and make you perform well in bed without side effects? You must go through this Maasalong detailed review to know the answers to these questions.

What Is Maasalong?

At its core Maasalong is a male enhancement formula. Everyone wants to get optimal comfort and perform better in the bedroom. And Masaalong claims that it has cracked the secret to making the males achieve precisely that.

The formula comes in a dietary pill, supposedly containing active ingredients to raise men’s testosterone levels. The recipe also claims to enhance sexual performance. It does that by removing the factors that revolve around the bed performance issue.

This formula can also purportedly address the fundamental reasons for sexual dysfunction in men. And Maasalong states that the problems that the recipe eliminates are something other medications can not even get to. In other words, the formula targets the underlying reasons and removes the issue entirely.

Benefits of Maasalong

So, what will you get after taking the male enhancement supplement? According to the manufacturer, the supplement can offer these benefits:

Increased Sexual Desires

The primary target of Maasalong is to stimulate sexual desires. Often, you will lose your libido level when you have performance anxiety. And the formula claims to address the issue by impacting your sexual drive and mood.

This formula is said to contain aphrodisiacs and balancing hormones. Those make you sexually motivated and increase your drive for intimacy.

Enhancement in erections

Maasalong is said to focus on the nitric oxide production of the body. When the production of nitric oxide increases, you will get better overall erections. And that will eventually lead to pleasant and better sexual experiences.

Offer Multiple Health Benefits

The formula helps the digestive process of the body. Through that, it aims to reduce your weight and make you achieve a healthy body. The ingredients also claim to make your hair shiny and healthier. Furthermore, the brand states that the supplement can help you get better sleep and lower your cholesterol.

Maasalong Ingredients

According to the manufacturer, Maasalong contains nothing but natural ingredients, minerals, vitamins, and herbal extracts. Here is a brief description of each of the elements that the formula has:

vitamin E

Essential for different metabolic functions, vitamin E helps to generate and regulate the hormones responsible for libido in men. The element also wants to support an overall healthy lifestyle by increasing metabolic functions.

Vitamin B3

Vitamin B3 plays an essential role in ensuring proper blood circulation. Different studies have proved that vitamin B3 can enhance the quality of erections. Studies have also found that the element can reduce the risks of older men having erectile dysfunction.

Hawthorn Fruit

This ingredient is well known for increasing sexual vigor and stamina during intimacy. It also holds the ability to clean blood vessels by removing plaque. Moreover, hawthorn fruit can enhance blood circulation and lower the chances of cardiovascular diseases.

Muira Puma

Otherwise known as the “potency tree,” Muira Punam is endemic to the Amazon jungles. This ingredient holds the ability to stimulate nitric oxide synthesis inside the body. Nitric oxide is crucial for males as it can determine the quality of the erection.

Damiana Leaf Extract

Well-known for stimulating sexual drive in men, this leaf extract can also enhance sexual endurance. In other words, it will improve the overall sexual performance of men.

Ginko Biloba

Different studies have found that Ginko Biloba can improve blood flow, brain function, and cognition. Evidence suggests the ingredient can increase sexual pleasure by enhancing the pleasure hormone release rate in the brain. Studies have also found that Ginko Biloba can enhance the sexual function of men.

Chinese ginseng

This ingredient is well-known for playing a role in sexual dysfunction. It basically lowers the chances of a male going through that issue. Also, there is evidence regarding the ingredient reducing inflammation, boosting immunity, and promoting better overall health.

Catuaba Bark Extract

It can naturally enhance the sexual drive and testosterone levels in men. The ingredient is also known for alleviating performance anxiety and other mental issues that can lower the sexual performance of men.

Tribulus Terrestrial

The Tribulus Terrestris is known for being among the most potent testosterone enhancers. It is one of the well-studied ingredients that have a lot of backing in terms of the libido of men. Research also suggests that the ingredient can improve men’s pleasure and sexual performance.

Cayenne Extract

Naturally known for stimulating blood flow, Cayenne extract can also enhance the quality of erection in men. It can also help enhance metabolism, eventually making the body shed excess fat. So, it promotes a healthy body.

Horny Goat Weed

This ingredient replenishes the nutritional deficiency of the reproductive organs. Studies have found that it can also aid in boosting the overall testosterone level in men.

Oat Straw, Saw Palmetto, and Catuaba

These ingredients together help the circulation of testosterone in the body. They also can enhance the libido, sexual performance of men, and quality of the erection.

Does MaasaLong Work?

Each pill of MaasaLong is full of natural and proven herbal extracts, vitamins, minerals, and other ingredients. Due to how potent each of the ingredients is for enhancing the sexual health of menit would be safe to say that the supplement indeed works.

How Does MaasaLong Work?

After taking the MaasaLong pills, all the blockages that are present in your reproductive system will start to clear away. And when the blockages are clear, your reproductive health will be able to absorb all the nutrients that they need to make you perform better.

The formula also helps to repair any of the damages that are present in the penial tissues. Your body cannot naturally start the repair process if it does not have the nutrients to work with. And MaasaLong helps in that regard.

This formula can also help to enhance digestive health. By doing so, it helps you to easily gain all the health and wellness goals.

Alongside that, when your prostate, scrotum, and reproductive organs get the right amount of nutrients, they will start to function better. Eventually, you will be safe from the sexual issues that men face for age.

How Do You Take MaasaLong?

You do not have to go through any hassles when taking this sexual health supplement. It comes in pill form, meaning there will be no need to mix the formula with water or anything. Just take two capsules with meals, and you will all be good to go.

How Long Do You Need to Take MaasaLong?

Just like any other sexual health supplements, MaasaLong will take a little while to make you enjoy all the benefits that it can bring. According to the manufacturer, you need to take the formula for at least six months to notice all the benefits. However, some of the improvements can be noticeable early on.

Side Effects of MaasaLong

The formula has no chemicals, artificial ingredients, stimulants, or additives. For that reason, you can safely take the supplement. However, if you are taking prescribed medicines or have any medical conditions, you must consult your doctor before taking the supplement.

Final Words

To conclude this Maasalong detailed review, all we have to say is that the formula is unique. And unlike some of the other supplements in this space, Maasalong delivers. It is full of natural and potent ingredients that can indeed improve your sexual performance and help you get a healthy body.

Affiliate Disclosure:

The links contained in this product review may result in a small commission if you opt to purchase the product recommended at no additional cost to you. This goes towards supporting our research and editorial team. Please know we only recommend high-quality products.

Disclaimer:

Please understand that any advice or guidelines revealed here are not even remotely substitutes for sound medical or financial advice from a licensed healthcare provider or certified financial advisor. Make sure to consult with a professional physician or financial consultant before making any purchasing decision if you use medications or have concerns following the review details shared above. Individual results may vary and are not guaranteed as the statements regarding these products have not been evaluated by the Food and Drug Administration or Health Canada. The efficacy of these products has not been confirmed by FDA, or Health Canada approved research. These products are not intended to diagnose, treat, cure or prevent any disease and do not provide any kind of get-rich money scheme. Reviewer is not responsible for pricing inaccuracies. Check product sales page for final prices.

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Cyber Monday Fitbit deals 2022: The best fitness tracker discounts

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Are there any Cyber ​​Monday Fitbit deals out there? Well, yes and no.

Right now, they’re mainly all Black Friday deals that have persisted through the weekend to become Cyber ​​Monday ones. So don’t worry: there are loads of discounts on Fitbit trackers and watches that have carried over if you’re still searching today.

We’re not ruling out the launch of even more deals now that Cyber ​​Monday sales have kicked off in earnest but we don’t expect many new discounts to surface. If you don’t find a cheap Fitbit before then, scan the Cyber ​​Monday deals we’ve listed below.

Fitbit’s had a rough year, with an underwhelming September launch, a difficult marriage to the Pixel Watch and several bugs, but the UX is still incredibly friendly and the devices are as popular as ever. There are some great buys below that are the equal of any fitness tracker deal out there, but we still recommend perusing the Cyber ​​Monday Garmin deals too.

Cyber ​​Monday Fitbit deals

Looking for another Fitbit product? This tool scrapes the web for the best prices on different products in your region, so if you see a device listed below, it’s unlikely it’s available for less elsewhere.

The cheapest Fitbit deals at a glance

Cyber ​​Monday Fitbit deals FAQ

When will the best Cyber ​​Monday Fitbit deals start in 2022?

Cyber ​​Monday Fitbit deals officially start on November 28, but the Black Friday deals have carried over into Cyber ​​Monday weekend too. Although this is traditionally the best time for online deals, price cuts on older models when a new device is released are common as well.

If you don’t manage to snag a bargain, prices usually drop again after Christmas.

Where will the best Cyber ​​Monday Fitbit deals be?

The best Cyber ​​Monday Fitbit deals in 2022 can be found on this page. As soon as the sales start we’ll be rounding up the biggest offers right here, so be sure to bookmark this page and check back in.

However, if you want to browse the sales yourself when the time comes, there are plenty of retailers that will be offering discounts on Fitbit devices. We’ve listed some of our top picks for retailers when shopping for a Fitbit bargain on Cyber ​​Monday.

Top US retailers
Amazon: Fitbit discounts across the board on Cyber ​​Monday (opens in new tab)
Best Buy: Discounts on Fitbit devices and bundle deals (opens in new tab)
Walmart: Fitness tracker discounts including straps etc.
(opens in new tab)target: Great deals across Fitbit’s whole range (opens in new tab)

Which Fitbit devices will be discounted on Cyber ​​Monday?

It isn’t just the older devices that will be on sale in the Cyber ​​Monday Fitbit deals, as a huge range of fitness trackers are usually discounted each year. For example, the Fitbit Sense was released two months before the online shopping event last year and saw a discount of over 10%, giving you a good deal on the newest device at the time.

Fitbit’s newest releases, the Fitbit Sense 2, Fitbit Versa 4, and Fitbit Inspire 3, have all received discounts this year to incentivize people to jump into the Fitbit ecosystem. We expect those deals to last until the end of Monday.

More US Cyber ​​Monday deals

  • Amazon: 50% off TVs, Apple Watch, clothing, vacuums, and toys (opens in new tab)
  • Apple AirPods 2: on sale for $234 at Amazon (opens in new tab)
  • Best Buy: up to $700 off TVs, laptops, appliances, and more (opens in new tab)
  • Cheap TVs: $79.99 smart TVs from Best Buy (opens in new tab)
  • Christmas decor: up to 54% off trees, garlands, and wreaths (opens in new tab)
  • dell: laptops from $299.99 (opens in new tab)
  • Gifts ideas: 40% off holiday gifts for the family from Amazon (opens in new tab)
  • Home depot: 50% off tools, major appliances, and holiday decor (opens in new tab)
  • Lowes: up to $750 off appliances, Christmas decor and tools (opens in new tab)
  • Overstock: 70% off holiday decor, furniture, and Christmas trees (opens in new tab)
  • nectar: save up to $500 on mattresses, plus $499 in free gifts (opens in new tab)
  • North Current: up to 50% off UGG, makeup, Nike, jewelry, and more (opens in new tab)
  • Samsung: up to $2,500 TVs, major appliances, and smartwatches (opens in new tab)
  • target: 45% off toys, Christmas decor, coffee makers, and more (opens in new tab)
  • Toys: up to 50% off best-selling toys at Walmart (opens in new tab)
  • Verizon: get the iPhone 14 Pro for free with trade-in (opens in new tab)
  • Walmart: toys, TVs, vacuums, and laptops starting at $19.99 (opens in new tab)
  • Wayfair: up to 80% off couches, rugs, and more, plus free shipping (opens in new tab)

UK Cyber ​​Monday deals

  • Amazon: up to 60% off TVs, laptops, and more (opens in new tab)
  • Adidas: up to 50% off trainers and clothing (opens in new tab)
  • oh: deals on appliances, TVs, laptops and more (opens in new tab)
  • argus: cheap TVs, headphones and tools (opens in new tab)
  • Boots: half-price fragrances and make-up (opens in new tab)
  • box: up to £1,000 off TVs, laptops and PCs (opens in new tab)
  • curries: 40% off TVs, laptops and vacuums (opens in new tab)
  • Dell: up to 45% off laptops and desktops (opens in new tab)
  • dyson: save £100 on the Dyson Cyclone V10 (opens in new tab)
  • EE: Get a 200GB data SIM for £23 per month (opens in new tab)
  • game: PlayStation and Xbox games from £4.99 (opens in new tab)
  • John Lewis: up to £400 off TVs and appliances (opens in new tab)
  • ninja: save up to £90 on air fryers and pans (opens in new tab)
  • Reebok: up to 50% off sportswear and footwear (opens in new tab)
  • Samsung: up to £250 off phones and tablets (opens in new tab)
  • Shark: up to £220 off cordless vacuum cleaners (opens in new tab)
  • Very: offers on TVs, Lego and fashion (opens in new tab)
  • Virgin: broadband deals from £25 per month (opens in new tab)
  • Wayfair: furniture, lighting and mattress deals (opens in new tab)
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